Maybe Izzy's friend Sue Scheff can advise Izzy on name changes and all that for-profit-OR-not-for-profit-stuff.
In her testimony in the the WWASP vs PURE on page 165, SCHEFF:
"It was orginally Parents Universal Referral Agency.
We changed it to Parents Universal RESOURCE Agency.
...PURE was established as a 501(c) under the PURE Foundation, and later changed within a year to a S-corp."