FYI, Counselor, counseling, therapy, therapist are 'professional' terms that lay people- without degrees- can not use.
Recently I heard that 'coaching' is now considered a professional term as well.
If a non-credentialed person is using one of these terms to describe themselves or their 'treatment', they need to be reported for practicing without a license. Period. That's the end of the story. They can't legally do it.