WRITE THE BOOK! You could include stories of others so people understand its not all bad kids in trouble. When I was there, it was primarily rich kids who weren't parented, some acted out and some, like me, had really bad self esteem and needed building up, not tearing down.
Parents and counselors look at the brochure thinking what a beautiful place! A nice wholesome place to send my child... Counselors advising parents to send their kids there (like mine) had NO idea what the place was really about. Right now, there still isn't a lot of awareness of what these places are really like, especially since they don't look like boot camps. This needs to change.