http://www.linkedin.com/pub/carol-grant/7/a23/3b4
Carol GrantSVP - Strategic Planning and Implementation at Guthrie Health SystemIthaca, New York Area Marketing and Advertising
SVP - Strategic Planning and Implementation
Guthrie Health System
Nonprofit; 1001-5000 employees; Hospital & Health Care industry
January 2010 – Present (2 years 4 months)
Responsible for strategic planning, physician relations, business development,market research, public relations and marketing of a nationally renown nonprofit health system comprised of 3 hospitals and 23 clinics, serving Pennsylvania and New York.
Board Member
SHSMD
2006 – 2010 (4 years)
VP Planning and Marketing
Carle Clinic
April 2005 – March 2010 (5 years)
Responsible to CAO and Board of Governors for marketing , strategic planning , market research, public and government affairs of Carle Clinic Association, one of the nation’s largest physician-owned multi-specialty group practices. Planning and marketing services support 350+ physicians, in over 50 specialties at ten regional clinics throughout central Illinois as well as research needs for physician owned tri-state health plan and Carle Foundation Hospital.
Manager, Marketing
Greenville Hospital System
Nonprofit; 5001-10,000 employees; Hospital & Health Care industry
July 2000 – April 2005 (4 years 10 months)
Reported to the Vice-President of Marketing and Planning Services to develop and implement marketing strategies that advance the organization’s business objectives. Managed all marketing initiatives and identifies growth opportunities for this 1100 bed tertiary teaching hospital and largest integrated health system in South Carolina, including four hospitals, system service lines, affiliate organizations and practices.
General Manager
The Voyageur Inn and Conference Center
June 1994 – July 2000 (6 years 2 months)
During this six-year period, I returned home to care for an ailing parent and help manage several family-owned businesses including retail, service, hospitality and sales.
Responsible for seventy two-room full service hotel with convention facilities to 750, and on site restaurant and health club. Secured sales contracts and licensing with state and local regulatory agencies. Responsible for all sales and marketing initiatives. Managed 60+ employees. Responsible for all crisis communications, management and financial performance of business.
Key Responsibilities and Accomplishments:
Increased occupancy by 19% in highly competitive market.
Partnered with Chamber of Commerce and City Council, and increased tourism by 20% utilizing media and targeted marketing programs.
Increased revenue by 11% over three-year period.
Reduced staff turnover by 35%.
Assistant Marketing Director
Charter Behavioral Health System
November 1992 – June 1994 (1 year 8 months)
Responsible for marketing and outreach activities for entire Washington DC metropolitan area for this national multi-hospital system. Managed referral development efforts targeted to physicians, private mental health practitioners, and corporations. Developed clinical protocols designed to assess patient needs. Managed physician relations, and media and community relations for the region. Provided community education programs, clinical evaluations, group counseling and crisis intervention to physician practices and community. Coordinated all internal communications.
Key Responsibilities and Accomplishments:
Created clinical evaluation systems for day treatment centers.
Developed a triage system for patient care resulting in 20% increase in referral activity.
Increased admissions in region by 15%.
State Director
Pressley Ridge Schools
March 1991 – November 1992 (1 year 9 months)
State Director for this $16M non-profit agency offering community-based alternative treatment services. Responsible for new program start up and development, including communications and marketing to state referral and licensing agencies. Created policies and procedures and staff training programs in two states. Coordinated marketing efforts statewide including referral development, public relations, marketing communications and recruitment. Worked jointly with Department of Human Services, state regulatory bodies, and the community at large to design strategic plans and specific treatment programs based on identified need.
Key Responsibilities and Accomplishments:
Obtained state licensing for Ohio and reinstated revoked West Virginia license.
Designed training presentations and marketing plans to introduce new program to Ohio state agencies.
Responsible for corporate/employee communications and referral development.
Administrator
Straight, Inc.November 1984 – March 1991 (6 years 5 months)Coordinated all state licensing, JCAHO accreditation and marketing with regulatory agencies and referring service providers for this national drug rehabilitation program. Responsible for new business development. Managed media relations including crisis management. Significantly increased revenue at two of the company's major metropolitan locations
Key Responsibilities and Accomplishments:
Assumed lead role in renewal of revoked state license. Developed corresponding training, policy and communication plan.
Developed aggressive marketing campaign resulting in 60% increase in admissions in year one.
Initiated corrective action and developed an aggressive referral network and marketing campaign that resulted in a 50% increase in revenue.
Developed off-site family service centers to enhance referral opportunities.Carol Grant's Education
Rollins College
Masters, Counseling Psychology
1994 – 1996
Louisiana State University
BA, Psychology
1984 – 1986
Webb High School
General
1974 – 1977
Award for Excellence - Straight, Inc, Dean's List - Louisiana State University 1979-1981,
http://www.shsmd.org/shsmd/education/we ... 20810.htmlCarol Koenecke-GrantCarol Koenecke-Grant serves Guthrie Health in northeastern Pennsylvania as senior vice president of strategic planning and implementation, with responsibility for the organization’s strategic planning efforts as well as physician relations, marketing, communications, and public relations. Guthrie Health comprises three hospitals and 23 clinics in Pennsylvania and New York.
Before joining Guthrie Health, Ms. Koenecke-Grant was vice president of planning and marketing at Carle Clinic Association, a 350-physician multispecialty group based in Champaign-Urbana, Illinois. Before that, she was manager of marketing services at Greenville (South Carolina) Hospital System, a 1,100-bed academic medical center.
Initially a clinician, Ms. Koenecke-Grant specializes in turnaround and organizational growth strategies and has more than 20 years of healthcare marketing experience. A member of the SHSMD Board, she holds a bachelor’s degree in psychology from Louisiana State University and a master’s degree in counseling psychology from Rollins College.
Carol Koenecke-Grant
Senior Vice President, Strategic Planning and Implementation
Guthrie Health
Sayre, PA
koenecke-grant_carol@guthrie.org
