This crosses the line, rather one of many lines. Wonder what "other" buttons could be (or are being?) pushed. Subliminal messages aren't effective enough? Just how would they "push" our "button"? And how would you push others button and not push your own?
SEEKING THE BRAIN?S ?BUY BUTTON?
Backed by funding from major corporations, Researchers at Emory University are undergoing intensive studies of the human brain looking
for what has been coined the ?buy button?. This new pursuit of consumer control, known as neuromarketing, involves Magnetic Resonance Imaging (MRI) on live subjects to find the specific part of the brain that is activated when a consumer is successfully wooed by an advertisement into purchasing a product. Using the data from this research, marketers hope
to be able to create ads that follow the exact neurological pathways that ultimately activate the ?buy button? in consumers. According to a
letter to the Emory University from a coalition of groups opposed to this research, ?If Emory University takes its own mission seriously, it
should challenge this abuse of medical knowledge and technology to manipulate people for commercial purposes.?
http://www.organicconsumers.org/corp/neuromarketing.cfm
