I KNEW it and called it! Marketing.....no wonder he's so good at the spin.
John Reuben has a loooong history of sales and marketing experience. From Correlsense's website:
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John David Reuben, VP of Sales and MarketingMr. Reuben manages worldwide sales operations for Correlsense. John Reuben has more than 20 years of sales, operations and management experience at global software and technology companies offering enterprise-level solutions. Prior to joining Correlsense, Mr. Reuben was vice president of sales for Prolify, a Netanya, Israel business process management software developer. He also held the position of vice president of sales and marketing at Kintana, a provider of IT Governance software and helped grow that company from $0-24M in less than three years. He was also a worldwide sales director at Oracle Corporation and founded one of their first application regions. John also held sales and sales management positions at Andersen Consulting, iSpheres, and System Software Associates. He holds a B.A. from the University of Massachusetts. In 2004, John founded Saving Teens In Crisis Collaborative (
http://www.savingteens.org), a non-profit organization formed to assist troubled teens and their families struggling with substance abuse and other emotional issues. John manages this as a volunteer.