The key to remember is that parents considering such schools will no longer be searching for "WWASP" to research such schools, and they may just buy the bullshit that the schools have cut off ties with the less savory organzation (implies they've cleaned up their act, which history says does not happen)
So. In a sense, I think we're one step of the game targeting individual WWASP schools with websites, but we need to work on those fast before they get a foothold. They watch these sites, absolutely, and the race is on. Its time we got off our duffs with the Darrington, Midwest, SCLA, etc, sites.