Aspen Education Group's Walkabout Therapeutic Expeditions Changes Name to Outback Therapeutic Expeditions
Aspen Education Group's Walkabout Therapeutic Expeditions Changes Name to Outback Therapeutic Expeditions
CERRITOS, Calif., Sept. 20 /PRNewswire/ -- Walkabout Therapeutic Expeditions of Lehi, Utah, a program of Aspen Education Group, has officially changed its name to Outback Therapeutic Expeditions.
(Logo:
http://www.newscom.com/cgi-bin/prnh/20020709/ASPENLOGO)
The program name is being changed to avoid any possibility of confusion or perceived trademark infringement with another Utah-based competitive program that incorporates the "walkabout" name and intervention in its wilderness programs. All other aspects of the wilderness therapy program for struggling teens will remain the same.
"The original Walkabout program was conceived to mirror the Australian Aboriginal "walkabout," an ancient, cultural rite of passage for aborigine youth, which was used to build strength and character through a unique and challenging wilderness journey," said Rick Meeves, Ph.D., executive director of the program. "The new name, Outback Therapeutic Expeditions, retains the same flavor of the original name and continues to reflect the ancient traditions of the 'walkabout' rite of passage that inspired the original program. Although the name will change, the successful program structure, philosophy, staff and curriculum will be the same as they have always been."
The Outback program utilizes outdoor experiences and peer interaction in combination with individual student therapy to help positively change the lives of young people who are experiencing difficulties at home or in school.
"As a nationally recognized leader in the therapeutic education field, Aspen must be sensitive to the potential for confusion to our referrers and customers and the potential for perceived trademark infringement issues should our program names bear too much similarity to competitors' programs," said Aspen Chief Executive Officer Elliot Sainer. "Where there is any possibility for confusion, we prefer to have our programs take steps that will avoid the problem. The Walkabout name was being used by another competitive company in their program material, so the name change was an appropriate decision."
Since its founding in April 2001, Outback Therapeutic Expeditions has helped hundreds of young people confront self-defeating thoughts and behaviors and embark on journeys of self-exploration and success. For more information visit their Web site at
http://www.outbacktreatment.com/.
Aspen Education Group is the nation's leader in providing educational opportunities that improve the quality of life for under-achieving children, teenagers and young adults and their families. Recognizing that every individual is different and challenged by different needs, Aspen offers a wide diversity of educational programs, settings and solutions that match youths' needs with the right learning environment. Through Aspen's 28 residential and outdoor programs in 11 states, parents can choose from a variety of therapeutic and academic environments, including boarding schools, outdoor experiential education program, and weight-loss residential academies and summer camps. In addition, Aspen operates several day schools for students with identified special education needs. Students in any of Aspen's schools and programs benefit from the experience and depth of understanding that comes from helping tens of thousands of youths over the past two decades.
In both 2002 and 2003, Aspen Education Group was named among the top 100 education companies by Eduventures, a leading independent research firm dedicated to learning markets. For more information on Aspen Education visit
http://www.aspeneducation.com/, or call (888) 972-7736.
http://www.newscom.com/cgi-bin/prnh/20020709/ASPENLOGOhttp://photoarchive.ap.org/ is the founder Australian or is he just marketing to those with a Crocodile Hunter fixation? it should be added that he just made this up. The term Walkabout was one that white colonists came up with to describe the practices of nomadic indigenous communities.
In some quarters it is in fact a racist way to describe an indigenous employee who is underperforming. As in Where is John. i dont fucking know... Went walkabout.
it is the eq of an australian swimming school calling themselves Wetback swim lessons and claiming they got the name from a special ancient technique that Mexicans use to teach their kids to swim. Idiots! :roll: