Here is a site run by The Marketing Department of America, which helps companies create good branding and corporate identity for themselves, along with website design, etc. etc.
SLS Health Group is apparently either a very big or a very favorite customer of theirs, as examples of work done for them appear throughout virtually every category on the MDA site. SLS Health Group, moreover, is the only success story included on the site, and yet it is not noted in MDA's portfolio. There is also a target date noted in the below indicating that it is sometime in 2003. I suspect all of this is primarily due to a failure to keep the website updated.
Gotta luv that professional caliber methodology suggested by SLS Forensics: "Personal selling with Event Marketing Efforts that include Golf Outings and Special Dinner parties targeted to court related decision makers." So, while some SLS personnel are throwing down recalcitrant patients and shooting them up with Thorazine and Prolixin in the ass, the big-wigs are hob-knobbing it with the judges on the golf course, paid for by SLS expense accounts...
Incidentally, these are the people who created the ERP site for SLSHealth as well.
The site is in Flash Player, so it is not such a simple endeavor to copy and paste. Here are some selections to mull over. To access the site yourself, click on the Case Study title below.
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Case Study: SLS Health GroupThe SLS Health Group is the parent company of SLS Residential, SDL Case Management, SLS Wellness, SLS Forensics, Sigmund Software, and Catalyst Strategies Group. Their services include outpatient and inpatient psychological services for young adults with serious behavioral problems, personal and forensic psychological evaluations, software development, executive coaching, human relations/employee counseling, and behavioral healthcare software solutions.
The Marketing Department of America was asked to create a standards manual so that the SLS Health family of companies could have a consistent corporate identity. Standard Manual materials include the consistent uses of logos, development of family division logos letterhead, business cards, along with all advertising and collateral materials for all SLS Health Group divisions.
The results of MDA's efforts are presented for your review.
We hope that you enjoy our presentation and look forward to hearing from you.
SLS ResidentialSERVICESLS Residential provides inpatient residential treatment for young adults who have serious behavioral problems.
TARGET MARKETParents with young adult children who exhibit schizophrenia, bipolar disorder, personality disorders, and drug and alcohol related problems, are targeted in radio and print advertisements. In addition to parents, SLS Residential targets health care professionals and managed care organizations that make referrals to SLS Residential for their covered lives.
MARKET PLANAfter extensive primary and secondary research, SLS decided on a pull and push strategy for generating admissions to their facility. Experience our creative materials by clicking on the appropriate creatives that you wish to explore in more depth.
RESULTSSLS Residential has doubled their revenues over five years.
SLS WellnessSERVICESLS Wellness provides outpatient services for those with behavioral healthcare problems, such as ADD, depression, drug/alcohol related problems, and obesity.
TARGET MARKETParents who have children and young adults with behavioral healthcare problems such as ADD, depression, drug/alcohol related problems, and obesity.
MARKET PLANAfter extensive primary and secondary research, SLS decided on a pull and push strategy for generating admissions to their Wellness facility. Experience our creative materials by clicking on the appropriate creatives that you wish to explore in more depth.
RESULTSSLS Wellness has increased their revenues by 20 per cent.
SLS ForensicsSERVICESLS Forensics provides psychological evaluations for those in the legal arena.
TARGET MARKETLawyers, judges and court administrators who need to have a psychological evaluation for court related individuals.
MARKET PLANPersonal selling with Event Marketing Efforts that include Golf Outings and Special Dinner parties targeted to court related decision makers. Experience our creative materials by clicking on the appropriate creatives that you wish to explore in more depth.
RESULTSSLS Forensics is meeting their quarterly sales benchmarks.
Sigmund SoftwareSERVICEA Case Management software package targeted to healthcare professionals who need a management tool to track expenses and patient progress.
TARGET MARKETHospital Administrators, Managed Care Organizations Administrators, and Residential Care Administrators.
MARKET PLANDirect Mail to target market with online demonstration of software package.
RESULTSMarketing materials are presently being developed. Target roll out date the fourth quarter of 2003.
Catalyst Strategies GroupSERVICEThe financial industry loses billions of dollars each year on poor employee performance. With its "Forecasting Human Potential" mantra, CSG promises the financial industry solutions for maximizing employee productivity.
TARGET MARKETBrokerage Houses, Law Firms, Banks, Mining Companies, Financial Institutions, Human Resources Executives, Employee Assistance Programs, Law Enforcement and Security, Healthcare Organizations.
MARKET PLANPersonal Selling and Direct Mail campaign targeted to executives within the Financial Services Industry.