Treatment Abuse, Behavior Modification, Thought Reform > Hyde Schools
From One Cult To Another...
Ursus:
--- Quote from: ""Schrödinger's cat"" ---
--- Quote ---As alumni, you don't have to be sold on the impact of Hyde on families
--- End quote ---
That is good, because I am not.
--- End quote ---
It took me forever to realize that what they meant to say was something to the effect of "As alumni, you no longer need to be sold on the impact of Hyde on families, because you are already sold. You have gone through the experience and realize its benefits."
Bad syntax. A telling obfuscation. Tremendous presumption on their part that by virtue of being an alumnus, you automatically believe the bullshit.
Anonymous:
--- Quote from: ""Ursus"" ---
--- Quote from: ""Schrödinger's cat"" ---
--- Quote ---As alumni, you don't have to be sold on the impact of Hyde on families
--- End quote ---
That is good, because I am not.
--- End quote ---
It took me forever to realize that what they meant to say was something to the effect of "As alumni, you no longer need to be sold on the impact of Hyde on families, because you are already sold. You have gone through the experience and realize its benefits."
Bad syntax. A telling obfuscation. Tremendous presumption on their part that by virtue of being an alumnus, you automatically believe the bullshit.
--- End quote ---
I have noted that hyde lives the creed of "attitude over aptitude" when it comes to written communications. I am no Marcel Proust myself, I will admit. I think Jimmy Webb wrote the definitive text on cake anyway.
Ursus:
--- Quote from: ""Ursus"" ---From what I've been able to research, he was initially the Public Relations person for the "film" -- I really should call it the infomercial -- and that apparently also included the marketing. Pretty much the only reason that film made it anywhere at all in the beginning was the marketing.
... a post mentioning a talk he gave in 2006 called "Grassroots Marketing." Details of when a film would be showing in such and such a city would be posted on the website and different people would organize who would call such and such a reviewer, plus all sorts of "chain-phone-calling" would commence (I'm not really sure what you would call it) to drum up bodies to show up at the theater. Ramsters would do all this dirty work. It worked to convey an artificial perception of immense popularity. Kind of like the build up in The Emperor's New Clothes.
Meanwhile, I imagine Paul oversaw the organizing of all this, plus wrote lots of pseudo reviews that would be placed in local media at the appropriate time beforehand (paid for as advertisements, but phrased as though they were reviews), plus gave interviews to real reviewers. It was really quite an effective marketing strategy; without it the film would have probably bombed after the first two weeks.
--- End quote ---
From the first mailing that I could find of a newsletter called What The Bleep, and which later evolved into The Bleeping Herald; February 5th, 2004 or thereabouts; many of the key words connect to links (marketing):
==================================
Yelm Premier
"WHAT THE #$*! DO WE KNOW?!"
A film as entertaining as it is thought-provoking, you will never look at your world the same way again. Join us in getting the word out, and let Hollywood know (through Box Office numbers) that the world is ready for a new generation of films and information  driven not by profit, but by true inspiration. The time has come for the world to learn what science has known for decades, and mystics have known for eons."Who looks outside, dreams; who looks inside, awakes."
 Carl Gustav JungGet a free ticket, help us with posters.
Get Your Tickets Early —and Spread the News!
For more info and to view trailer visit: http://www.whatthebleep.com
For movie times, prices, etc. contact Yelm Cinemas, or call (360) 400-3456 (FILM). Tickets are on sale now and are not available online. Movie times will be posted on the Yelm Cinemas, website on Friday morning and on their recorded message.
To help with the local grass-roots effort in Yelm and in Portland, contact Pavel Mikoloski.
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From the third mailing, March 4, 2004:
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Now Showing
Film Festivals
If you are near Sedona, AZ or Washington, DC you will have a wonderful opportunity to see the movie in the inspiring atmosphere of one of the film festivals there. If you don't live near these areas yourself, but know someone there, please forward this email to them.
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From the fourth mailing, March 15, 2004:
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News Flash
* In 17 days at the Bagdad theatre in Portland over 13,000 people have seen What the $%BLEEEP*! Do We Know!?
* Peter Boicourt – Theatre Manager: "Many of our customers have stated that they've seen it more than once and can't get enough of it I've never had so many phone calls from all over Oregon, wanting information and to come and see this film."
* 6 weeks running at Yelm Cinemas. Owner Margaret Clapp: "It's a phenomena".What the BLEEP is going on???
For one thing: 3 more theatres are opening The BLEEP:
Portland, Oregon
McMenamin's Mission Theater – Opens Friday, March 19th
1624 NW Glisan
Portland, Oregon
Call for times: (503) 225-5555 category 8832
Forest Grove, Oregon
McMenamin's Grand Lodge Theater - Opens Friday, March 19th
Forest Grove, Oregon
3505 Pacific Avenue
Forest Grove, OR 97116
Call for times (503) 225-5555 category 8835
Olympia, Washington
The Capitol Theater - Opens on Sunday, March 28
206 E. 5th St. Downtown Olympia – (360) 754-5378
Show times are:
Sun 3/28 – 4:00 pm and 9:00 pm
Mon 3/29 - 6:30 pm
Tues 3/30 – 9:00 pm
Wed 3/31 - 6:30 pm
Thurs, 4/01 – 9:00 pm
And don’t forget:
ASHLAND, OREGON
The Third Ashland Independent Film Festival
SCREENINGS: "What The #$*! Do We Know?"
Fri. April 2nd 6:10 pm
Sat. April 3rd 3:10 pm
Sun. April 4th 9:10 pm
Mon. April 5th 12:10 pm
TICKETS
Films: $8 each/$6 seniors/$4 Students
VENUE:
Varsity Theatre, at 166 E. Main Street, downtown Ashland
SCHEDULE:
http://www.ashlandfilm.org/
Guerrilla Marketing is working!!!
We have been contacted by many Theatres who are now interested in What the BLEEP based on the phones calls everyone has made to their local theaters. This is incredibly effective, so please keep calling. If you have friends scattered around the country (or world (or Universe)) that you think should see the film, have them call their local theatres.
Coming Soon: "Street Teams"
For those who wish to take a more active role is seeing this film out in the public spotlight (instead of the mindless drivel that's usually there) we are forming Street Teams. These teams are locally based and are to be a major point in our grass roots marketing. The teams will do postering, more calling and talking to special interests groups. We will have Street Team T-Shirts, free tickets to the movie, and who knows what else. So stay tuned.
For more info and to view trailer visit: http://www.whatthebleep.com
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From the sixth mailing, May 5, 2004:
==================================
BLEEPers Of the World Unite!
The grassroots, word-of-mouth advertising really works. The first week in Tempe we sold out the evening show on Friday, Saturday, Wednesday and Thursday. This theater had never ever had even ONE sell-out before! So please tell anyone and everyone in the cities mentioned above to get the BLEEP out of the house and rub elbows with some fellow souls who like thinking about the "impossible" and then making it so.
Speaking of which - if your hometown isn't listed above, let your fingers do the walkin' and your spirit do the talkin' and tell your theaters to get us in! (But only if they can stand some sell-out shows). More ideas on what YOU can do here.
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From the seventh mailing, May 21, 2004:
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California here we Come!
We just received our first article about "The Phenomena". And a phenomena is what we all have generated. Distributors are now sitting up and taking note. And WE (meaning filmmakers and all of you) made it happen! Calling friends, emailing associates, dragging your pals to the theater have produced:
"Movies always drop after the first week," (Dan) Harkins said. "The last time I saw a movie do more business (locally) in its fourth week than its first week was Titanic." - Arizona Republic
F.Y.I. this put us in the league with Titanic, the most successful Box Office movie of all time…
For the full article click here.
Another BLEEPing surprise is: WHO likes the film. We are increasingly hearing about people who are absolutely floored by who comes back from the film and LOVED it. It seems that some of the most unexpected people take to the information like, well, Peptides to Cells. So now we are recommending (if you're so inspired) not just to tell the people who you think will like What the $^%&#, but Everyone.
And finally: If you haven't checked out the Guestbook recently, check it out. It's very interesting how you can spot trends and common themes emerge. Also its tres' cool to see who else is out there.
And special thanks to those Arizonians who rocked out the Valley Arts Cinema!
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From the eighth mailing, July 1, 2004:
==================================
"BLEEP" Passes the One Million $$$ Mark!
What does this mean? What can I do?
It means ... its showtime! Our word-of-mouth buzz has been incredibly instrumental in our successes everywhere. At the Denver opening, three-quarters of the audience said they heard about BLEEP from a friend or associate. So --
* Please tell everyone you know about the wide release of "What the BLEEP." We used to say "tell your friends", but part of this phenomenon is that ... you/we can never tell who's going to love it. So, as a friend says: "Empower them all, let Karma sort it out!" Tell everyone!
* Have people sign our mailing list. It's important to keep the phenomenon spreading
* To help in your local area, sign up for streets teams. We will send you posters, postcards, and other cool stuff. It is a wonderful way to "shake the grid" and increase the awareness about our BLEEPIN' film.
* Contact Media - both local, national, and intergalactic. The media is always looking for the breaking story. Well, we got it: a film made outside the entire Hollywood system is re-writing the book, and showing that there is an audience for films of a spiritual and scientific nature. Media leaders like Oprah, Ebert & Roeper, Joel Siegel, Gene Shalit, Bill O'Reilly and CNN will start to pay attention when their phones and in-boxes are ringing with reports of something new and wonderful. Let the media know we're here and we're not going away.People can't get enough of "What the BLEEP" -- which is the good news and the bad news. Bad insofar as pirate copies of the film, both the sound and script, printed books, and audio tapes (with our Logos on it) have begun appearing. All of these copies are unauthorized, and are basically theft. We are releasing our materials in a sequence to maximize the impact of the film. These pirate versions affect that, and cheapen the experience. If you come across any copies, please, please tell us immediately. Call 1-866-312-5143. It is criminal, plain and simple, and we don't want that energy at all associated with this project. Please help protect the filmmakers. Remember, we also need this to be a financial success so that more films like this get made.
And finally, I would personally like to thank everyone who has taken their own time and energy to promote our film. It is this grass roots excitement that has produced box office numbers that have astounded the Hollywood distributors. It also shows in very dramatic fashion how we do, have, and ARE creating a new reality.
Yours truly,
William Arntz
Producer, Director,...
==================================
From the mailing of August 2, 2004:
==================================
NEWS! NEWS! NEWS! NEWS!
National Distribution
The Sell-outs have confounded Major Distributors, who can't figure out how we're doing it. (And I mean WE. The word-of-mouth (from YOU) has kept What the BLEEP in most theaters for 10+ weeks!)
Confounded and interested to the point that:We have partnered with a major distributor for our national release in September.[/list]That's right. Samuel Goldwyn/Roadside Attractions is now on board and booking theaters around the country. With a major distributor behind us, we expect to be everywhere this September.
The Box Office numbers have spoken — its telling Hollywood, and America, that there is an audience for this kind of film... and a constituency of MILLIONS sharing expansive, inclusive, enlightened values, desires and intentions...
…And in Closing
At the last 3 Openings: Denver, Los Angeles and San Francisco, we asked the audience how many people had heard of the Film before the local Ads and Newspapers announced it. Over 90% of the audience raised their hands! That is the work of those who have picked up the phone, fired off emails and generally talked up the film. We thank you, thank you, thank you all for that. And we're just getting started…"It's Time to Get Wise!"[/list]
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And more, and more, and more along these lines... but you get the drift!
Ursus:
[li]Help promote the film by putting up posters as a member of one of our "street teams."[/li]
[li]Tell your family and friends about the film. Word of mouth is the best way to get the word out about this growing phenomenon.[/li]
[li]Send family, friends, and colleagues, and acquaintances e-mails about the film, and let them know that if they sign the mailing list on the website, the filmmakers will notify them when the film is in their area.[/li]
[li]If you read a review or article that you do not agree with or was contrary to your experience, write the media/writer. Let them know what you think. Its one of the ways that we can DO SOMETHING and not let them dictate a cultural agenda.[/li]
[li]Post your own comments on film and spirituality websites. Be sure to include our website address on message boards or in chat rooms[/li]
[li]Write and submit movie reviews on [url=http://www.imdb.com]www.imdb.com and [url=http://www.netflix.com]www.netflix.com[/url]. Also, send them to your own email network.[/li]
[li]Send us your experiences and thoughts after watching the Bleep. We will choose some to send to editors and reporters from qualified media outlets.[/li]
[li]Write letters about the film to the editor of your local daily newspaper, either requesting a review, Op-Ed piece, or feature story on the film.[/li]
[li]Many TV and Radio stations solicit potential news stories from their listeners and viewers, i.e. "If you have a story you'd like us to know about, please contact us". You may want to take advantage of this, let them know about this phenomenon and direct them to [url=http://www.whatthebleep.com]www.whatthebleep.com[/url][/li]
[li]Notify influential people and like minded groups in your community who you think should see the film.[/li]
[li]If you belong to a church group or other organization, write up study/discussion guides, or lectures about the topics in the film.[/li]
[li]LET US KNOW OF ANY OTHER IDEAS YOU HAVE FOR ACTIVITIES THAT WILL SUPPORT "WHAT THE BLEEP!" email them to us.[/li][/list]
Ursus:
Possibly meant for this thread, but posted in another? No matter, still applicable... see HERE for original posting.
--- Quote from: ""sweet green icing"" ---According to Physics Today Online, the film invokes quantum physics to promote pseudoscience.[15] The article also states "the movie illustrates the uncertainty principle with a bouncing basketball being in several places at once. There's nothing wrong with that. It's recognized as pedagogical exaggeration. But the movie gradually moves to quantum "insights" that lead a woman to toss away her antidepressant medication, to the quantum channeling of Ramtha, the 35,000-year-old Atlantis god, and on to even greater nonsense."
John Gorenfeld reports that three directors are devotees of Ramtha's School of Enlightenment and JZ Knight/Ramtha.[16]
The Guardian Unlimited published an article summarizing the reactions to the film by some British scientists. Richard Dawkins states that "the authors seem undecided whether their theme is quantum theory or consciousness. Both are indeed mysterious, and their genuine mystery needs none of the hype with which this film relentlessly and noisily belabours us", concluding that the film is "tosh". Professor Clive Greated writes that "thinking on neurology and addiction are covered in some detail but, unfortunately, early references in the film to quantum physics are not followed through, leading to a confused message". He also questions whether modern physics cannot be married with institutional religion as the film implies. Simon Singh called it pseudoscience, and said the suggestion "that if observing water changes its molecular structure, and if we are 90% water, then by observing ourselves we can change at a fundamental level via the laws of quantum physics" was "ridiculous balderdash." According to Dr Joao Migueijo, reader in theoretical physics at Imperial College, the film deliberately misquotes science. [17]
An article published by Australian Broadcasting Corporation reports that Associate Professor Zdenka Kuncik, Professor Peter Schofield and Professor Max Colthear have criticised the film's ideas that quantum mechanics means an observer can consciously affect reality, saying: "The observer effect of quantum physics isn't about people or reality. It comes from the Heisenberg Uncertainty Principle, and it's about the limitations of trying to measure the position and momentum of subatomic particles". They also maintain that quantum effects have little influence on everyday objects like stones, and only apply to sub-atomic particles[18]. The article also discusses Hagelin's experiment with Transcendental Meditation and the Washington D.C rate of violent crime; they note that "the number of murders actually went up". They also comment on the film's use of the ten percent myth.
The Australian Broadcasting Corporation and the Fortean times have both discussed the story of the Native American's "perceptual blindness" to European ships. Both agree that there is a real psychological phenomenon of perceptual blindness, but find the historical details of the account given in the film to be unconvincing. The Fortean Times concludes that the story originated with Captain Cook. [19]
http://en.wikipedia.org/wiki/What_the_B ... e_Know!%3F
.... and it took so long to bake it!
--- End quote ---
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