Treatment Abuse, Behavior Modification, Thought Reform > Hyde Schools
From One Cult To Another...
Ed Legg:
Damnation!!
Them two girls were them little Latvian honeys workin' to Golicks this summer. I ain't never buyin' ice cream there again. That just does not look like good hygiene to me.
I gotta go hurl. That was discustin!
Ursus:
--- Quote from: ""Guest"" ---no, he said either "i'm a filmmaker" or "i made a film" or "i'm a filmmaker now and this is our latest project"
he also said he was studying philosophy or religious studies, cant remember which
--- End quote ---
It is quite possible that J.Z. Knight led him on to believe that his contribution was integral to the project, on par with being one of the three actual filmmakers. From what I've been able to research, he was initially the Public Relations person for the "film" -- I really should call it the infomercial -- and that apparently also included the marketing. Pretty much the only reason that film made it anywhere at all in the beginning was the marketing.
About a page back, I think I posted it earlier today, was a post mentioning a talk he gave in 2006 called "Grassroots Marketing." Details of when a film would be showing in such and such a city would be posted on the website and different people would organize who would call such and such a reviewer, plus all sorts of "chain-phone-calling" would commence (I'm not really sure what you would call it) to drum up bodies to show up at the theater. Ramsters would do all this dirty work. It worked to convey an artificial perception of immense popularity. Kind of like the build up in The Emperor's New Clothes.
Meanwhile, I imagine Paul oversaw the organizing of all this, plus wrote lots of pseudo reviews that would be placed in local media at the appropriate time beforehand (paid for as advertisements, but phrased as though they were reviews), plus gave interviews to real reviewers. It was really quite an effective marketing strategy; without it the film would have probably bombed after the first two weeks.
Anyway, that's the only reason I can imagine that Paul would say something seemingly so false. Who knows how J.Z. Knight phrased things to people. When you see the clips of her former husband, Jeff Knight, you realize just how much this woman is a master rationalizer: "the ends justify the means."
Ursus:
I should also add, for what it's worth, that misappropriation of credit is pretty standard in the film industry, from what I've been told. You grab what you can, walk over whoever is in the way, fuck whoever you have to, etc. etc. etc. Just don't get caught.
Ursus:
--- Quote --- http://www.ecademy.com/account.php?id=206779
Pavel Mikoloski
Marketing Guru
Self
London
UK
UK
Ecademy ID: 206779
--- End quote ---
--- Quote ---3rd Symposium 2006
— Getting It Out There
A Reality Check on Distribution
11:30-12:15
Case Study
GRASSROOTS MARKETING
"What the Bleep Do We Know"
· Pavel Mikoloski, Living The Field, London
What is the secret behind a low budget "pseudo" documentary feature that made over $10 million at the box office? In the US it sold out small theatres for months and was then launched into 60 theatres by Samuel Goldwyn Films. It has created an overwhelming buzz on the internet (not all positive). So what was the marketing genius behind getting "What the Bleep Do We Know" out there? Marketing director Pavel Mikoloski will explain how it was done from the ground up.
--- End quote ---
For some reason, the above came immediately to my mind when I read this in the Fall 2004 Alumni Newsletter:
=============================
SHARE THE SECRET
Recently, Laurie Hurd and Duncan McCrann announced the launch of a major campaign to increase awareness about Hyde. The help of alumni in the form of time, energy, enthusiasm, and creative thinking is needed. Simply put, it's a new world for Hyde and other New England boarding schools. The recent proliferation of new educational options for students and families has created a challenge for boarding school admissions, a challenge that we at Hyde are eager to face with your help.
As alumni, you don't have to be sold on the impact of Hyde on families. There is little doubt that if more families knew about Hyde, they would pursue enrollment. In some ways, Hyde is the best-kept secret in American education! It is where hope is restored and potential is realized.
This fact led to a new campaign that will "ignite" conversation and interest about Hyde, a venture where everyone connected to Hyde is passing along the Hyde "secret" to people they meet everyday—school counselor, minister, friend, therapist, colleague—to ultimately transform the mystery into knowledge.
In the coming months, you will hear more about Share the Secret. By working together to spread the word about Hyde we will reach families that could benefit from what our schools offer, and have some fun in the process. Please contact Laurie Hurd at 207-443-7105, dmccrann@hyde.edu, to pass along any campaign development ideas.
=============================
Apparently, at least one person took that "campaign" to heart. Or, perhaps it is genius of Hyde's marketing masters themselves. From urban dictionary's definition of "hyde":
=============================
9. Hyde
Thumbsup 29 up, 67 down Thumbsdown
The best kept secret in American education.
Pssssst.....What's the best kept secret in American education.
by Jay Brizzle Jan 26, 2005 email it
Anonymous:
--- Quote ---As alumni, you don't have to be sold on the impact of Hyde on families
--- End quote ---
That is good, because I am not.
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