What I know about the founding of PURE, is what anyone now knows from reading the trial transcripts, and some of the email exchanges coming to light, as well as some of the archived PURE web pages recently dug up and made more public.
What I now know, differs significantly from what I once thought I knew.
My take on the information so far, would be that Sue was very successful at recruiting for WWASP. Far more so than average. She saw an opportunity to start herself up a lucrative business, and thus founded PURE.
It appears her original intent was to become a referral source that could pretend to be "free" to parents - giving her a hook that Lon and Bozack and others lacked. But other than this "hook" she was no different. She was perfectly happy to refer to WWASP as long as it paid. This is evident from her sending that letter to the program parents, as well as accepting Kudos from the likes of Randal Hinton. Clearly, at its inception, PURE was Not anti-WWASP.
It looks to me as if this would have continued to be the case, had Keven Richey not pulled the strings on some of her funding. As I take it - She wanted the referral fee from some new enrollments that Keven Richey didn't think she was entitled to. Looks to me like that's when she began speaking out against WWASP.
Now - what I am not clear on, b/c it was well before I came along, is weather or not she was also involved with Donna Hendrick and the Trekkers during all this - or did that happen After she began speaking out against WWASP? When did she become a Trekker? I'd like to know. The original Trekkers would know - or could figure it out by looking through their archived documents - but I myself don't know. It "looks" like she was - but that is so hard to believe! I mean - how did she get that past Donna, and the rest of the group of that time?
Now, If she was paying a gratuity to those who sent her families, to send to programs, I never heard about it. I think to get paid by her for referring, you had to actually be her employee - like Marie Pert. So, as far as I know, the Trekkers who thought PURE was a "safe" parent resource, and so sent people there, were not paid for this. But then again - the truth is - I wouldn't be likely to know, if it was something they wanted kept quite.
Back to why PURE was founded - it now seems clear it was always intended to make lots of money, with little regard for other considerations - such as ethics, or safety, or kindness. It looks to me, like she had developed other sources of income with programs out side WWASPs network - so that when WWASP people pissed her off by pulling some funding she wanted - she felt she could afford to trash them, and that by trashing them, she might actually make more money. And of corse trashing them is easy enough. Its not like what she said was false - its that she waited so long to say it!
I often argued on these forums that Sue was not concerned about money - her motivation was not money. I now feel embarrassed by those arguments.
In light of her behavior with regard to the Whitmore families; and her subsequent spiteful actions and hated toward many who had been her friends, I can see no other reasonable interpretation of the facts.