A vote for GW is a vote for America's Führer.
--Anonymous (it's best that way...)
Since I'm not sure I follow this, I?ll give you an example of how I think the ads could benefit the industry. (It's tedious and perhaps simplistic for someone with your technical acumen, but I'm your typical layperson surfer and have to think in those terms.)
1. Parent X hears about WWASPS from a friend.
2. Parent does a Google search on WWASPS.
3. Parent notices first positive hit wwasps.org and browses there.
4. Parent skips over or willfully ignores those hits that are negative towards WWASPS.
5. Parent goes to page 2 of hits.
6. Parent scrolls down.
7. Parent, at this point, is already sick of searching for more info on WWASPS.
8. Parent scrolls down page 2 to fornits.com.
(This is a parent suffering from confirmation bias. Perhaps friend of parent X has convinced him or her of the helpfulness of WWASPS or has managed to debunk the debunkers. In any case, our parent X is not looking for negative info on WWASPS.)
9. On page 2, our parent sees only on the fornits.com hit "You might also want to note that WWASPS does not pay educational consultants to refer to them, so they have plenty of reason to say negative things. ... and then proceeds to click on the page.
10. Parent doesn't care about the forum, but is drawn to the ad banner at the top.
11. The ad banner facilitates parent X's search with links that he or she was originally unaware of.
12. Parent finds a facility that interests him or her.
13. Parent leaves fornits.com and is ready to put his or her child into a facility found on fornits.com.
A lot of folks are rapid, ADD surfers like our parent X. Remember also that people often ignore negative info about products or services. You might think that parent X should be able to see all the bad publicity jumping out at him or her. But many desperate parents
don?t want to hear about it. Think about the warning signs that our own parents ignored.
Of course, this could all be redundant if what you say about the advertisers comes true.