[This document, in substance, was presented to the U.S. Supreme Court as an 
educational Appendix on coercive psychological systems in the case 
Wollersheim v. Church of Scientology 89-1367 and 89-1361. The Wollersheim 
case was being considered related to issues involving abuse in this area. In 
this 
document coercive persuasion is the professional term being used to describe 
the nature of coercive psychological systems. Wollersheim case-specific 
details 
have been deleted.] 
Coercion is defined as, "to restrain or constrain by force..." Legally it 
often 
implies the use of PHYSICAL FORCE or physical or legal threat. This 
traditional concept of coercion is far better understood than the 
technological 
concepts of "coercive persuasion" which are effective restraining, impairing, 
or 
compelling through the gradual application of PSYCHOLOGICAL FORCES. 
A coercive persuasion program is a behavioral change technology applied to 
cause the "learning" and "adoption" of a set of behaviors or an ideology under 
certain conditions. It is distinguished from other forms of benign social 
learning or peaceful persuasion by the conditions under which it is conducted 
and by the techniques of environmental and interpersonal manipulation 
employed to surpress particular behaviors and to train others. Over time, 
coercive persuasion, a psychological force akin in some ways to our legal 
concepts of undue influence, can be even MORE effective than pain, torture, 
drugs, and use of physical force and legal threats. 
The Korean War "Manchurian Candidate" misconception of the need for 
suggestibility-increasing drugs, and physical pain and torture, to effect 
thought reform, is generally associated with the old concepts and models of 
brainwashing. Today, they are not necessary for a coercive persuasion 
program to be effective. With drugs, physical pain, torture, or even a 
physically coercive threat, you can often temporarily make someone do 
something against their will. You can even make them do something they hate 
or they really did not like or want to do at the time. They do it, but their 
attitude is not changed. 
This is much different and far less devasting than that which you are able to 
achieve with the improvements of coercive persuasion. With coercive 
persuasion you can change people's attitudes without their knowledge and 
volition. You can create new "attitudes" where they will do things willingly 
which they formerly may have detested, things which previously only torture, 
physical pain, or drugs could have coerced them to do. The advances in the 
extreme anxiety and emotional stress production technologies found in 
coercive persuasion supersede old style coercion that focuses on pain, 
torture, 
drugs, or threat in that these older systems do not change attitude so that 
subjects follow orders "willingly." Coercive persuasion changes both attitude 
AND behavior, not JUST behavior. 
THE PURPOSES AND TACTICS OF COERCIVE PERSUASION 
Coercive persuasion or thought reform as it is sometimes known, is best 
understood as a coordinated system of graduated coercive influence and 
behavior control designed to deceptively and surreptitiously manipulate and 
influence individuals, usually in a group setting, in order for the 
originators of 
the program to profit in some way, normally financially or politically. The 
essential strategy used by those operating such programs is to systematically 
select, sequence and coordinate numerous coercive persuasion tactics over 
CONTINUOUS PERIODS OF TIME. There are seven main tactic types found in 
various combinations in a coercive persuasion program. A coercive persuasion 
program can still be quite effective without the presence of ALL seven of 
these 
tactic types. 
TACTIC 1. The individual is prepared for thought reform through increased 
suggestibility and/or "softening up," specifically through hypnotic or other 
suggestibility-increasing techniques such as: A. Extended audio, visual, 
verbal, or tactile fixation drills; B. Excessive exact repetition of routine 
activities; C. Decreased sleep; D. Nutritional restriction. 
TACTIC 2. Using rewards and punishments, efforts are made to establish 
considerable control over a person's social environment, time, and sources of 
social support. Social isolation is promoted. Contact with family and friends 
is 
abridged, as is contact with persons who do not share group-approved 
attitudes. Economic and other dependence on the group is fostered. (In the 
forerunner to coercive persuasion, brainwashing, this was rather easy to 
achieve through simple imprisonment.) 
TACTIC 3. Disconfirming information and nonsupporting opinions are 
prohibited in group communication. Rules exist about permissible topics to 
discuss with outsiders. Communication is highly controlled. An "in-group" 
language is usually constructed. 
TACTIC 4. Frequent and intense attempts are made to cause a person to 
re-evaluate the most central aspects of his or her experience of self and 
prior 
conduct in negative ways. Efforts are designed to destabilize and undermine 
the subject's basic consciousness, reality awareness, world view, emotional 
control, and defense mechanisms as well as getting them to reinterpret their 
life's history, and adopt a new version of causality. 
TACTIC 5. Intense and frequent attempts are made to undermine a person's 
confidence in himself and his judgment, creating a sense of powerlessness. 
TACTIC 6. Nonphysical punishments are used such as intense humiliation, 
loss of privilege, social isolation, social status changes, intense guilt, 
anxiety, 
manipulation and other techniques for creating strong aversive emotional 
arousals, etc. 
TACTIC 7. Certain secular psychological threats [force] are used or are 
present: 
That failure to adopt the approved attitude, belief, or consequent behavior 
will 
lead to severe punishment or dire consequence, (e.g. physical or mental 
illness, the reappearance of a prior physical illness, drug dependence, 
economic collapse, social failure, divorce, disintegration, failure to find a 
mate, 
etc.). 
Another set of criteria has to do with defining other common elements of mind 
control systems. If most of Robert Jay Lifton's eight point model of thought 
reform is being used in a cultic organization, it is most likely a dangerous 
and 
destructive cult. These eight points follow: 
Robert Jay Lifton's Eight Point Model of Thought Reform 
1. ENVIRONMENT CONTROL. Limitation of many/all forms of 
communication with those outside the group. Books, magazines, 
letters and visits with friends and family are taboo. "Come out and 
be 
separate!" 
2. MYSTICAL MANIPULATION. The potential convert to the 
group 
becomes convinced of the higher purpose and special calling of the 
group through a profound encounter/experience, for example, 
through 
an alleged miracle or prophetic word of those in the group. 
3. DEMAND FOR PURITY. An explicit goal of the group is to bring 
about some kind of change, whether it be on a global, social, or 
personal level. "Perfection is possible if one stays with the group 
and 
is 
committed." 
4. CULT OF CONFESSION. The unhealthy practice of self 
disclosure 
to members in the group. Often in the context of a public gathering 
in 
the group, admitting past sins and imperfections, even doubts 
about 
the group and critical thoughts about the integrity of the leaders. 
5. SACRED SCIENCE. The group's perspective is absolutely true 
and 
completely adequate to explain EVERYTHING. The doctrine is not 
subject to amendments or question. ABSOLUTE conformity to the 
doctrine is required. 
6. LOADED LANGUAGE. A new vocabulary emerges within the 
context of the group. Group members "think" within the very 
abstract 
and narrow parameters of the group's doctrine. The terminology 
sufficiently stops members from thinking critically by reinforcing a 
"black and white" mentality. Loaded terms and clichés prejudice 
thinking. 
7. DOCTRINE OVER PERSON. Pre-group experience and group 
experience are narrowly and decisively interpreted through the 
absolute doctrine, even when experience contradicts the doctrine. 
8. DISPENSING OF EXISTENCE. Salvation is possible only in the 
group. Those who leave the group are doomed. 
COERCIVE PERSUASION IS NOT PEACEFUL PERSUASION 
Programs identified with the above-listed seven tactics have in common the 
elements of attempting to greatly modify a person's self-concept, perceptions 
of reality, and interpersonal relations. When successful in inducing these 
changes, coercive thought reform programs also, among other things, create 
the potential forces necessary for exercising undue influence over a person's 
independent decision-making ability, and even for turning the individual into 
a deployable agent for the organization's benefit without the individual's 
meaningful knowledge or consent. 
Coercive persuasion programs are effective because individuals experiencing 
the deliberately planned severe stresses they generate can only reduce the 
pressures by accepting the system or adopting the behaviors being 
promulgated by the purveyors of the coercion program. The relationship 
between the person and the coercive persuasion tactics are DYNAMIC in that 
while the force of the pressures, rewards, and punishments brought to bear on 
the person are considerable, they do not lead to a stable, meaningfully 
SELF-CHOSEN reorganization of beliefs or attitudes. Rather, they lead to a 
sort 
of coerced compliance and a situationally required elaborate rationalization, 
for the new conduct. 
Once again, in order to maintain the new attitudes or "decisions," sustain the 
rationalization, and continue to unduly influence a person's behavior over 
time, coercive tactics must be more or less CONTINUOUSLY applied. A fiery, 
"hell and damnation" guilt-ridden sermon from the pulpit or several hours 
with a high-pressure salesman or other single instances of the so-called 
peaceful persuasions do not constitute the "necessary chords and 
orchestration" of a SEQUENCED, continuous, COORDINATED, and carefully 
selected PROGRAM of surreptitious coercion, as found in a comprehensive 
program of "coercive persuasion." 
Truly peaceful religious persuasion practices would never attempt to force, 
compel and dominate the free wills or minds of its members through coercive 
behavioral techniques or covert hypnotism. They would have no difficulty 
coexisting peacefully with U.S. laws meant to protect the public from such 
practices. 
Looking like peaceful persuasion is precisely what makes coercive persuasion 
less likely to attract attention or to mobilize opposition. It is also part of 
what 
makes it such a devastating control technology. Victims of coercive persuasion 
have: no signs of physical abuse, convincing rationalizations for the radical 
or 
abrupt changes in their behavior, a convincing "sincerity, and they have been 
changed so gradually that they don't oppose it because they usually aren't 
even aware of it. 
Deciding if coercive persuasion was used requires case-by-case careful 
analysis of all the influence techniques used and how they were applied. By 
focusing on the medium of delivery and process used, not the message, and on 
the critical differences, not the coincidental similarities, which system was 
used becomes clear. The Influence Continuum helps make the difference 
between peaceful persuasion and coercive persuasion easier to distinguish. 
VARIABLES 
Not all tactics used in a coercive persuasion type environment will always be 
coercive. Some tactics of an innocuous or cloaking nature will be mixed in. 
Not 
all individuals exposed to coercive persuasion or thought reform programs are 
effectively coerced into becoming participants. How individual suggestibility, 
psychological and physiological strengths, weakness, and differences react 
with the degree of severity, continuity, and comprehensiveness in which the 
various tactics and content of a coercive persuasion program are applied, 
determine the program's effectiveness and/or the degree of severity of damage 
caused to its victims. For example, in United States v. Lee 455 U.S. 252, 
257-258 
(1982), the California Supreme Court found that "when a person is subjected to 
coercive persuasion without his knowledge or consent... [he may] develop 
serious and sometimes irreversible physical and psychiatric disorders, up to 
and including schizophrenia, self-mutilation, and suicide." 
WHAT ARE THE CRITERIA OF A COERCIVE PERSUASION PROGRAM? 
A). Determine if the subject individual held enough knowledge and volitional 
capacity to make the decision to change his or her ideas or beliefs. B). 
Determine whether that individual did, in fact, adopt, affirm, or reject those 
ideas or beliefs on his own. C). Then, if necessary, all that should be 
examined 
is the behavioral processes used, not ideological content. One needs to 
examine only the behavioral processes used in their "conversion." Each alleged 
coercive persuasion situation should be reviewed on a case-by-case basis. The 
characteristics of coercive persuasion programs are severe, well-understood, 
and they are not accidental. 
COERCIVE PERSUASION IS NOT VOLUNTARY, PEACEFUL, RELIGIOUS 
PRACTICE OR CENTRAL TO ANY BONAFIDE RELIGION. 
Coercive persuasion is not a religious practice, it is a control technology. 
It is not a belief or ideology, it is a technological process. As a PROCESS, 
it can be examined by experts on its technology COMPLETELY SEPARATE from any 
idea or belief content, similar to examining the technical process of hypnotic 
induction distinct from the meaning or value of the post-hypnotic suggestions. 
Examining PROCESSES in this manner can not violate First Amendment 
religious protections. Coercive persuasion is antithetical to the First 
Amendment. It is the unfair manipulation of other's biological and 
psychological weaknesses and susceptibilities. It is a psychological FORCE 
technology, not of a free society, but of a criminal or totalitarian society. 
It is certainly not a spiritual or religious technology. Any organization 
using coercive persuasion on its members as a CENTRAL practice that also 
claims to be a religion is turning the SANCTUARY of the First Amendment into a 
fortress for psychological assault. It is a contradiction of terms and should 
be "disestablished." Coercive persuasion is a subtle, compelling psychological 
force which attacks an even more fundamental and important freedom than 
our "freedom of religion." ITS REPREHENSIBILITY AND DANGER IS THAT 
IT ATTACKS OUR SELF-DETERMINISM AND FREE WILL, OUR MOST 
FUNDAMENTAL CONSTITUTIONAL FREEDOMS.