let me just say i really don't think our long term strategy includes celebrities, fundraising is really only a small part of it, in fact only a stepping stone to allow us to be able to do the work that actually makes a difference. so lets talk about that.
Here is my idea:
At first stages we need to approach this issue with caution as to not tarnish our reputation with outrage and left over teenage rebellion... our goals will be mainly public awareness, fundraising, public demonstration, media outreach and solidifying our presence as youth advocates.
I know a lot of people here have a problem with regulation, but I think the second part of our long term strategy should be to encourage our government to completely outlaw the "tough love" program model. I agree that just regulating these schools gives them too much leeway to get clever with hiding their abuse, but the proof is always in the pudding, if more teens come out of these facilities with claims of abuse we can prove that the tough love model and specifically these people running these places cant be given the benefit of the doubt with regulation. That should help us segway into another bill, a bill that wont cost our government a long term budget, and will shut down all programs that don't already meet the youth care standards and bring criminal charges against any and all staff/owners named in cases of abuse, maltreatment and endangerment. INCLUDING some of the parents! I think that should send a clear enough message.
Then after that we help rebuild. Community centers that are specifically geared toward teenage issues and struggling families are KEY to helping kids stay out of the reach of these abusive programs. Mapping out the model and standards for such community centers and really pushing it on the state and county level can help our society to grow out of this whole reliance on residential treatment and start working on family problems at home.
I think we have a long road ahead of us before we can achieve these things, hence the fact that it is a long term strategy but I believe that we have to keep these things in mind in order to have hope and keep pushing forward. OF COURSE this isn't final draft and doesn't include every step and everyone's choice of strategy, but I think this is the direction I would like to go.