Only @ Hyde

[Anonymous]

Hyde Lifts Off with New Sister Site
8/25/2008

Hyde Schools, a non-profit organization known for its successful delivery of character development and parenting programming at its public and boarding schools and in workshops throughout the country, announced the launch of its sister website—onlyatHyde.org.

Parents interested in enrolling their children in a Hyde school and those already enrolled will gain a unique resource with the arrival of the site, a collection of sights, sounds, and stories unique to the 42-year-old educational organization renowned for the work it does with students and families in advancing the development of character. The site is designed to bring the diversity and visual and acoustic influence of the Hyde experience to a broader online audience. The creators and contributors hope the public will respond to and engage in content posted on the site with the goal of building an online Hyde community.

The website was conceptualized during discussions between Hyde Board of Governors member Nancy Lund and Hyde President Malcolm Gauld, who expressed interest in featuring the “unique” and “intriguing” qualities and experiences delivered only at Hyde. Over the past several months, Lund, teaming up with Leo Burnett Worldwide, Inc., a cutting edge global marketing firm, and a group of Hyde employees, an edgy crowd, captured what they believe is the essence of marketing concepts for the Hyde experience. The end result is the Only @ Hyde idea which, over time, will be incorporated into the organization’s marketing materials and tools.

Hyde President Malcolm Gauld notes of the new site launching, “It has been an exciting group effort with contributions offered by faculty, students, alumni, parents, and friends. The end result is a site that captures and expresses a unique spirit of community found Only @ Hyde.”

OnlyatHyde.org provides areas where visitors can read, watch, communicate, and listen to Hyde thoughts, experiences, and moments. From the homepage, visitors can browse through meaningful Hyde stories and one-liners, watch graduates deliver speeches and parents share their experiences and passions, and move to the music recorded by students in Nashville with the help of parent graduates Don Cook and Michael McDonald.

To celebrate the creation of OnlyatHyde.org, a launch party will be held on August 25, organized by Sam Tobis ’07 Woodstock and Jake Aaron ’07 Woodstock. At least 100 alumni and friends will gather at 48th Street, between 5th and 6th avenues in New York City at the plaza where NBC’s Today show airs. Hyde guests will don colorful t-shirts with the new site’s URL and stand in the plaza to offer support for Hyde in the hope that the camera will zoom in and capture the attention of would-be and seasoned Hyde fans. An informal, outdoor brunch is planned at Clinton Cove Park, following the Today gathering.

http://www.hyde.edu/podium/default.aspx ... zg3TSvk%3D

[Ursus]

Uh. Gag me with a ladle. Hey, alumni and Hyde supporters: is this an appropriate use for all your donation dollars? "Only @ Hyde" is nothing more than one massive, multi-page, glossy marketing site, filled with useless hyperbole and inflated pats on the back for all who subscribe to the cult credo.

Then again, "Only @ Hyde" has about as much to do with "character education" as what Hyde actually practices... so that much is in tune with (Hyde) reality!!

[Ursus]

The website was conceptualized during discussions between Hyde Board of Governors member Nancy Lund and Hyde President Malcolm Gauld, who expressed interest in featuring the "unique" and "intriguing" qualities and experiences delivered only at Hyde. Over the past several months, Lund, teaming up with Leo Burnett Worldwide, Inc., a cutting edge global marketing firm, and a group of Hyde employees, an edgy crowd, captured what they believe is the essence of marketing concepts for the Hyde experience.

My my... Poke beneath the surface and the sewage starts to trickle forth... The irony of Hyde School utilizing the resources and expertise of a professional cigarette pimp to market their so-called wholesome family-friendly character education product hits even me, cynical as I am, right in the craw.

Ms. Lund is obviously a big supporter of Hyde. She is currently on the Board of Governors, and the parent of Jeff Lund ('06 Woodstock). And she puts her money where her mouth is: according to the Annual Report of Giving 2005-2006, both she and husband Jeff Lund individually gave in the $10,000-$24,999 range that year alone ("Founders' Circle").

I wonder whether Ms. Lund's sum total included a matching contribution from her employer? That would be Philip Morris USA, of whom she is the Senior Vice President of Marketing. IF so, that would mean that Big Tobacco helps fund Hyde School, where--if you are a student and are caught smoking a cigarette--you will be put on 2-4 along with other less than palatable social adjustments that you will most certainly rue...

Hypocritical? Nah, by now it's to be expected... Only @ Hyde!!!
 :ftard:

Remember how Marlboro was disparaged in the news not so many years ago re. their explicit market targeting of teen smokers? Enter "Sr. VP of Marketing Nancy Lund, ...the foremost person responsible for the marketing of Marlboro –- the #1 underage brand..." (source, and an excellent read on the substandard handling of conflicts of interest within the tobacco indutry). A prescient quote from Ms. Lund's brief bio notes that "Nancy has been the key steward of the Marlboro brand for more than two decades."

Here is her brief bio in full (in 2003, Philip Morris officially changed its name to Altria Group, Inc.):

-------------- • -------------- • --------------


Nancy B. Lund
Senior Vice President of Marketing
Altria Client Services Inc.

Nancy Lund serves as the Senior Vice President, Marketing, Altria Client Services Inc., a wholly-owned subsidiary of Altria Group, Inc. Her team currently provides marketing professional services to all of the Altria Group companies in the following areas:

• Brand Equity Building
• Marketing Compliance
• Market Information & Consumer Research

At Philip Morris USA Inc., Nancy served as Senior Vice President of Marketing since 1999 and has been engaged continuously with the Marlboro brand since 1986, when she became Brand Manager, Marlboro. Nancy has been the key steward of the Marlboro brand for more than two decades.

Throughout her career with Philip Morris USA, she has led the creation of new products, new brands, new promotions and new communications for the company.

Prior to joining Philip Morris USA in 1985, Nancy was an executive with Wells Rich Greene, an advertising agency in New York City.

Nancy currently serves on the boards of directors of Arts Council of Richmond and The Virginia Museum of Fine Arts Foundation. She is a member of Board of Governors of HYDE Schools and is an emeritus member of the Board of Trustees of Lafayette College.

[Anonymous]

Nice find!
You'll find a lot to like in a  marlboro: filter, flavor, pack or box.
And it is the same way with Hyde. Hyde's flavor does not quit like other secondary educations.  That unique Hyde taste just stays with you for the rest of your life.

Tim,

The website was conceptualized during discussions between Hyde Board of Governors member Nancy Lund and Hyde President Malcolm Gauld, who expressed interest in featuring the "unique" and "intriguing" qualities and experiences delivered only at Hyde. Over the past several months, Lund, teaming up with Leo Burnett Worldwide, Inc., a cutting edge global marketing firm, and a group of Hyde employees, an edgy crowd, captured what they believe is the essence of marketing concepts for the Hyde experience.

My my... Poke beneath the surface and the sewage starts to trickle forth... The irony of Hyde School utilizing the resources and expertise of a professional cigarette pimp to market their so-called wholesome family-friendly character education product hits even me, cynical as I am, right in the craw.

Ms. Lund is obviously a big supporter of Hyde. She is currently on the Board of Governors, and the parent of Jeff Lund ('06 Woodstock). And she puts her money where her mouth is: according to the Annual Report of Giving 2005-2006, both she and husband Jeff Lund individually gave in the $10,000-$24,999 range that year alone ("Founders' Circle").

I wonder whether Ms. Lund's sum total included a matching contribution from her employer? That would be Phillip Morris USA, of whom she is the Senior Vice President of Marketing. IF so, that would mean that Big Tobacco helps fund Hyde School, where--if you are a student and are caught smoking a cigarette--you will be put on 2-4 along with other less than palatable social adjustments that you will most certainly rue...

Hypocritical? Nah, by now it's to be expected... Only @ Hyde!!!
 :ftard:

Remember how Marlboro was disparaged in the news not so many years ago re. their explicit market targeting of teen smokers? Enter "Sr. VP of Marketing Nancy Lund, ...the foremost person responsible for the marketing of Marlboro –- the #1 underage brand..." (source, and an excellent read on the substandard handling of conflicts of interest within the tobacco indutry). A prescient quote from Ms. Lund's brief bio notes that "Nancy has been the key steward of the Marlboro brand for more than two decades."

Here is her brief bio in full (in 2003, Philip Morris officially changed its name to Altria Group, Inc.):

—•?|•?•0•?•|?•— —•?|•?•0•?•|?•— —•?|•?•0•?•|?•—


Nancy B. Lund
Senior Vice President of Marketing
Altria Client Services Inc.

Nancy Lund serves as the Senior Vice President, Marketing, Altria Client Services Inc., a wholly-owned subsidiary of Altria Group, Inc. Her team currently provides marketing professional services to all of the Altria Group companies in the following areas:

• Brand Equity Building
• Marketing Compliance
• Market Information & Consumer Research

At Philip Morris USA Inc., Nancy served as Senior Vice President of Marketing since 1999 and has been engaged continuously with the Marlboro brand since 1986, when she became Brand Manager, Marlboro. Nancy has been the key steward of the Marlboro brand for more than two decades.

Throughout her career with Philip Morris USA, she has led the creation of new products, new brands, new promotions and new communications for the company.

Prior to joining Philip Morris USA in 1985, Nancy was an executive with Wells Rich Greene, an advertising agency in New York City.

Nancy currently serves on the boards of directors of Arts Council of Richmond and The Virginia Museum of Fine Arts Foundation. She is a member of Board of Governors of HYDE Schools and is an emeritus member of the Board of Trustees of Lafayette College.

[Ursus]

...You'll find a lot to like in a marlboro: filter, flavor, pack or box.
And it is the same way with Hyde. Hyde's flavor does not quit like other secondary educations. That unique Hyde taste just stays with you for the rest of your life.

That analogy is most appropriate, haha! In ever so many ways...!   :clown:

[Anonymous]

I wonder whether Ms. Lund's sum total included a matching contribution from her employer? That would be Phillip Morris USA, of whom she is the Senior Vice President of Marketing. IF so, that would mean that Big Tobacco helps fund Hyde School, where--if you are a student and are caught smoking a cigarette--you will be put on 2-4 along with other less than palatable social adjustments that you will most certainly rue...

Like a new haircut to change that badass bad-attitude gangsta image!!

Check out these "workers", and that fancy new buzz on the right:

[Ursus]

Mmmm... From what I recall (from my time there), those work-crew/2-4 endeavors were often solo ventures by design (the better to make someone feel truly ostracized and much like warmed-over shit). However, I understand from another poster here that there are now "crews" such as appear to be depicted in that IMG (?).

I suppose much would depend on the actual transgression committed, eh?  

[Ursus]

...Back to Ms. Nancy Lund...  ::evil::

At the moment, there are 12,768 documents with Nancy Lund's name on them in the Legacy Tobacco Documents Library maintained at UCSF. Although most of these appear to be emails from her assistant scheduling and rescheduling appointments and meetings, court dates, etc., some are more interesting. Here's what appears to be some presentation given in May 1997 regarding a new marketing strategy:

-------------- • -------------- • --------------

Title NANCY LUND
Person Authors LUND,N
Document Date 19970500/E
Document Type SPCH, SPEECH, PRESENTATION
Bates Number Previous Bates 2078018838/8847 Next Bates
Master Bates 2078018802/8935
Collection Philip Morris
Pages 10
Organizations Mentioned CONGRESS; FDA, FOOD AND DRUG ADMINISTRATION; PHILIP MORRIS
Persons Mentioned CLINTON; MCCARTHY
Characteristics CONF, CONFIDENTIAL; DRFT, DRAFT; EXTR, EXTRA
File Number 2078018801/2078018936/PRESENTATION TO BOARD
Litigation Usage FEDA/PRODUCED
Area MERLO,ELLEN/STORED FILES
Site N343
Date Added UCSF 20021209 (December 9, 2002)
Date Added Industry 20020815 (August 15, 2002)
TID qfx75c00

[PDF document; Adobe Reader required] View as PDF document
[TIFF image; viewer required] View as TIFF image
[Page-by-Page] View page-by-page
[Permanent Link for Bookmarking] http://legacy.library.ucsf.edu/tid/qfx75c00

============== ============== ==============

Mostly Sunny

Draft - Confidential
This scenario describes a hypothetical situation. It has been scripted as part of an exercise for the sole purpose of generating ideas and promoting discussion. This fictional story and its details are not intended for any other purpose.

Nancy Lund

Our first scenario is appropriately titled Mostly Sunny.

[SLIDE 44: LOGO]

We are going to look out 10 years into a changing environment that will offer us many opportunities and it represents our most optimistic look into the future. Government and business reach a common ground on policy and regulation, and the US economy flourishes. This leads to new accommodation for smokers and the expansion of opportunities for manufacturers and marketers. But even in the best of situations, as you will see, we need to play an active role if we intend to shape a more tolerant future environment for people who choose to smoke. Now let's explore how this view of the future materializes. It builds on a heightened concern about privacy.

[SLIDE 45: ANTI'S ARROW]

The anti's, feeling their oats from eight years of the Clinton administration, embark on an all out strategy that backfires --

[SLIDE 46: WORDS COLLIDING]

because their discriminatory attitude collide with the public concern for personal freedoms.

The backlash starts when the Antis, after successfully demonizing the Industry, and riding the issue of youth smoking, move on to

[SLIDES 47: HIGH SCHOOL PRINCIPAL]

running national ads highlighting individual smokers and their personal habits in an attempt to discredit those they consider negative role models. They release personal information on these individuals to embarrass them on their smoking and drinking habits, as well as the kind of places they frequent, similar to the smear campaigns of the McCarthy era.

[SLIDE 48: POLL RESULTS]

The general public is outraged, and polls show that while anti-smoking sentiment is still high, the antis have clearly overstepped the boundaries of reasonable action. Americans want an end to the misuse of information, more control over their own personal data, and reasonable control placed on tobacco.

The watershed for this scenario occurs when the new congress, pressed by overwhelming public opinion,

[SLIDE 49: LEGISLATION PASSED]

passes new privacy legislation and also focuses on personal responsibility by agreeing on legal reform that is directed at the increasing number of irresponsible lawsuits spawned in the mid 90's. In the wake of the legal reform movement and award limitations, the number of product liability cases decreases significantly during the first few years of the 21st century.

[SLIDE 50: CIGARETTE LEGISLATION]

Congress also addresses the smoking issue by passing new laws, that while restrictive, allow brand promotion and advertising in controlled circumstances. Further, Congress protects smokers' rights by supporting Accommodation legislation. No FDA regulation is considered, and the lawsuit brought by the Industry challenging FDA rule is finally successfully concluded.

Fueled by the new environment and steady economic growth,

[SLIDE 51: NEW PRODUCT SLIDE]

a revitalized marketplace emerges as a wide variety of new products are introduced, and a new category evolves called Moonrise.

[SLIDE 52: MOONRISE CATEGORY]

It consists of both conventional and non-conventional products that specifically address ETS, and it captures a 20% SOM in only 3 years.

Much as the marketplace changes, so does the smoking environment. Philip Morris' efforts in the mid 90's

[SLIDE 53: RESTAURANT]

to support and promote new ventilation technology paves the way for the new state of the art systems.

Smoking restrictions in public places are still the law in most states, however these restrictions are pre-empted where the new high-efficient ventilation systems are installed.

[SLIDE 54: VENTILATION NEWS]

These new ventilation systems, along with the numerous new tobacco products with minimal ETS, essentially remove much of the conflict between smokers and non-smokers.

[SLIDE 55: LOGO]

This Mostly Sunny environment continues on through the early part of the 21st century as tolerance and courtesy prevails.

[SLIDE 56: WORDS UNDER LOGO]

In summary, the antis no longer dominate discussions about tobacco. Technology has dealt with the ETS issue, and bi-partisan legislation leaves the industry in a very competitive and still profitable state, and the smoking experience has been revitalized.

But even if the external drivers should fall in place as I described, it will take an active effort on our part to ensure that the positive trends continue. We can help shape the best social environment for smokers.

[SLIDE 57: ENVELOPE HIGHLIGHTING "NEW GAME"]

Now New Game.

###

[Ursus]

Contrast Nancy Lund's presentation above with this (Op Ed?) piece that follows, which appeared on or shortly before May 5, 1979 in the Portland, ME. Express (author unknown):

-------------- • -------------- • --------------

SMOKING
Setting an example

Joseph W. Gauld made a good point when he said that teachers should set an example and take a stand against smoking.

The statement probably won him more friends in his audience, the Maine Lung Association and Thoracic Society, than among teachers.

It was all very nostalgic for those who can remember the era when teachers never smoked in public and smoking in school was unheard of.

But the setting of the example should also extend to the home. Gauld, founder of the innovative Hyde School at Bath, also is right in stressing the integrity factor because, as he pointed out, a 14-year-old sees dying as something very remote and the health warnings may be lost on him.

It has long been our thesis that impressionable young people are not going to be greatly moved by dire warnings about anything when the lecture comes from parents, teachers or other adults who regularly engage in the practice against which they are preaching.

We don't share Gauld's view that the Tobacco Institute brainwashes the public. The Institute and the U.S. Department of Health, Education and Welfare do precisely the same thing. They set forth arguments to support their conflicting positions.

But we doubt that the Institute's defense of tobacco is any more successful in attracting people to its use than the surgeon general's warning on labels is in dissuading people.

Adults smoke because they are addicted or because the pleasure they derive makes them willing to take a calculated risk of health injury.

Young people smoke because it is an adult thing to do. That's what makes the example setting so important whether the subject is tobacco or alcohol.

[Anonymous]

A number of faculty and Grads smoked when I was there with out violating any kind of "ethic"   IIRC Paul and Laurie Hurd  shared Marlboros from the same pack.  The grads that were part of A.S.  were allowed to smoke .. discretely.

    So Hyde has cancer blood money on it's hands.  Only@Hyde!

[Ursus]

Seems to me that the smoking issue was a much bigger deal back in those days, but then again, I was never there in the capacity of a "grad," hahaha!! Once I left, I never looked back. And I may very well have been much more brainwashed than you, that is for sure... to the point where it quite seriously compromised my ability to understand human nature and even my survival instincts.

From what I recall, Joe Gauld... was... rather... anti-smoking... with all the fervor and righteousness of a probably fully-addicted ex-smoker himself (no personal offense intended).

Did you know that he participated in the hearings for the National Commission on Drug-Free Schools in 1989/1990? Much, if not most, of the resultant concern of that Commission focused on alcohol and tobacco. A 33-page portion of the Final Report TOWARD A DRUG-FREE GENERATION: A Nation's Responsibility (November 15, 1990) happens to now be on file at the Legacy Tobacco Documents Library at UCSF.

There's Joseph W. Gauld, representing "The Hyde School" (page 84 of the original document, page 25 of the truncated link) as one of "more than 200 experts in drug education and prevention" who participated in panel discussions in one of six regional areas across the country. In Joe's case, this took place on November 13-14, 1989 at the Commission's stop in Boston, Massachusetts (Madison-Park Humphrey Center High School and Boston University).

From the introductory section of the report, explaining purpose and focus:

-------------- • -------------- • --------------

FOREWARD

The National Commission on Drug-Free Schools was established by Congress in Section 5051 of the Anti-Drug Abuse Act of 1988 (P.L. 100-690) and assigned the following four tasks:

• To develop recommendations of criteria for identifying drug-free schools and campuses;
• To develop recommendations for identifying model programs to meet such criteria;
• To make other findings, recommendations, and proposals the Commission deems necessary; and
• To prepare and submit a final report to the President and Congress.

Under the legislation, the Secretary of Education, Lauro F. Cavazos, and the Director of the Office of National Drug Control Policy, William J. Bennett, were appointed cochairmen of a 26-member commission. In August 1989, they appointed 16 citizen members representing drug education and prevention, state and local education agencies, parent-teacher organizations, school boards, community groups, and law enforcement. Congress appointed a bipartisan delegation of four members of the senate and four members of the House of Representatives.

The Commission met for the first time on August 24, 1989, when it adopted the following goals:

• To identify and discuss circumstances, situations, and issues that contribute to illicit drug, alcohol, and tobacco use, abuse, and dependency among students.
• To make recommendations on strategies, programs, criteria, and policies that could assist in making our schools and students drug-free.
• To develop criteria for identifying model programs.
• To develop recommendations for identifying existing programs that meet such criteria.
• To make recommendations on ways to develop model programs.
• To develop a report of the Commission's findings and present that report to the President and Congress within a year.

Commission members heard prepared testimony from more than 150 people representing the schools and communities where hearings were held. At six regional meetings, the Commission held day-long panel discussions with more than 200 experts in drug education and prevention. Commission members visited 17 schools and campuses, as well as a neonatal intensive care unit for drug-affected babies, a center for abused and neglected infants, foster homes, a runaway shelter, a juvenile detention center, and a public housing project. Commission members also talked with more than 1,500 students, teachers, school administrators, and parents, and rode police and citizen patrols through inner-city neighborhoods and along the Mexican border.

This final report presents an outline of goals for achieving drug-free schools by the year 2000; an overview of drug problems among young people; a summary of students' views on alcohol, tobacco, and other drugs; and an outline of the roles and responsibilities of community groups and organizations. The Commission's findings and recommendations, which make up most of the report, provide observations about drug problems and suggest ways that schools and communities can begin to solve them. Examples of some effective drug prevention programs and activities the Commission found in its investigations appear throughout the report.

The Commission has given considerable thought to the contents of this report and is in full agreement on an overwhelming number of the findings and recommendations. Unanimity on every recommendation, however, was not possible given the diversity of perspectives and strongly held views of members. Rather than include minority views separately, the Commission wishes to acknowledge that some differences of opinion exist among members.

TOWARD A DRUG-FREE GENERATION: A Nation's Responsibility proposes an action plan for the nation to achieve drug-free schools. It is presented to the President, Congress, and the American public with the hope that it will lead to more effective drug education and prevention in schools and communities--and that ultimately it will help save young people now and in the future from the ravages of drugs.[/size]

[Anonymous]

Altria Group Inc. in the news re. deceptive marketing practices:


link to article
Court allows lawsuits over 'light' cigarettes
Monday, December 15, 2008


WASHINGTON -- The Supreme Court on Monday handed a surprising defeat to tobacco companies counting on it to put an end to lawsuits alleging deceptive marketing of "light" cigarettes.

In a 5-4 split won by the court's liberals, it ruled that smokers may use state consumer protection laws to sue cigarette makers for the way they promote "light" and "low tar" brands.

The decision was at odds with recent anti-consumer rulings that limited state regulation of business in favor of federal power.

The tobacco companies argued that the lawsuits are barred by the federal cigarette labeling law, which forbids states from regulating any aspect of cigarette advertising that involves smoking and health.

Justice John Paul Stevens, however, said in his majority opinion that the labeling law does not shield the companies from state laws against deceptive practices. The decision forces tobacco companies to defend dozens of suits filed by smokers in Maine, where the case originated, and across the country.

People suing the cigarette makers still must prove that the use of 'light' and 'lowered tar' actually violate the state anti-fraud laws, but those lawsuits may go forward, Stevens said.

He was joined by the other liberal justices, Stephen Breyer, Ruth Bader Ginsburg and David Souter, as well as Justice Anthony Kennedy, whose vote often decides cases where there is an ideological division.

The conservative justices, Chief Justice John Roberts and Justices Samuel Alito, Antonin Scalia and Clarence Thomas, dissented.

Thomas, writing for the dissenters, said the link between the fraud claims and smokers' health is unmistakable.

But he also said: "The alleged misrepresentation here -- that 'light' and 'low-tar' cigarettes are not as healthy as advertised -- is actionable only because of the effect that smoking light and low-tar cigarettes had on respondents' health."

Three Maine residents sued Altria Group Inc. and its Philip Morris USA Inc. subsidiary under the state's law against unfair marketing practices. The class-action claim represents all smokers of Marlboro Lights or Cambridge Lights cigarettes, both made by Philip Morris.

The lawsuit argues that the company knew for decades that smokers of light cigarettes compensate for the lower levels of tar and nicotine by taking longer puffs and compensating in other ways.

A federal district court threw out the lawsuit, but the 1st U.S. Circuit Court of Appeals said it could go forward.

The case is Altria Group Inc. v. Good, 07-562.
(Copyright ©2008 by The Associated Press. All Rights Reserved.)

[Ursus]

Justice John Paul Stevens, however, said in his majority opinion that the labeling law does not shield the companies from state laws against deceptive practices. The decision forces tobacco companies to defend dozens of suits filed by smokers in Maine, where the case originated, and across the country.

Kind of ironic that this case originated in Maine, home base of Hyde School.

And just what, exactly, does Hyde School have in common with Big Tobacco? The same deceptive marketing practices, even some of the same marketing personnel!

 :roflmao:

[Anonymous]

does this mean that smoking is now OK at Hyde School?

[Ursus]

does this mean that smoking is now OK at Hyde School?

LOLS. Probably NOT!!

Btw, in case I didn't make it clear in one of my previous posts, my issue is not with smoking per se. That is kind of a personal choice, as far as I am concerned. Certainly, it has its uses in brain stimulation and stress reduction, not to mention early morning binnis facilitation.

My issue lies with Hyde School's deceptive marketing practices (long a complaint from disgruntled parents and former students), and Hyde School's hypocrisy (also long a complaint from that same community).

The recent marketing collaboration of Hyde School with a senior marketing exec from Philip Morris (long historically accused of deceptive and fraudulent marketing practices), makes their ideological similarity all the more apparent.

Hyde School is in bed with Big Tobacco.