Treatment Abuse, Behavior Modification, Thought Reform > Troubled Teen Industry.com - Program Website Division
So what is this all about
Ursus:
--- Quote from: "psy" ---
--- Quote from: "Antigen" ---
--- Quote from: "psy" ---
--- Quote from: "Miss Antsy Pam" ---The use of the words..."Behavior Modification" and "Emotional Growth" industry are one in the same and will be used interchangeably
~pam
--- End quote ---
That's one of the most difficult and frustrating thing about this industry. As soon as something gets a bad rap, they change the damn name, which leave me thinking: every once in a while we're going to probably have to go back through the websites and do a couple "search & replace" actions to make the old terms reflect current marketing.
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Either that or try and come up with terms that are more direct, therefore more all-encompassing, than the euphemisms the industry uses.
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thought reform industry? Now that is calling a spade a spade. I like it. We can hyperlink it and explain the term on a separate page.
I like the general idea too. We can try and use less of their language on the webpages (but this may present issues for SEO).
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Hate to throw a hairbrush into the crapper, but I (strongly) disagree with this. Once you whitewash all of this language into something "universally descriptive," you effectively disconnect from and dilute program lingo to the point where you no longer have any street cred with the already partially washed, or even once-dipped. You are then preaching only to the completely naive.
Chances are that many, if not most, of the readership will be those who have had some exposure and are seeking more info. E.g., a parent who has been recommended a program by their kid's ill-guided or already-washed therapist, and they are trying to get a second or third opinion on the internet.
One of the reasons these hell-holes achieve such a profound cult following is that they create a "special" little world, with that oh-so-special knowledge, and this is all held together by that "special" erudite language that only those elite and hip enlightened souls who are "in the know" are familiar with. You want to rip that fantasy out on its ear and show exactly what that language means from a different perspective, namely from the perspective of those who have suffered through the double-speak. To do that effectively, you gotta be able to talk that lingo.
Anonymous:
As far as verbage goes probably the "youth reform" industry or "youth re-education" industry might be descriptive.
I think it would be important to have a "publicity" division of the org. If all this work is done but nobody knows about it, it's all for nothing. However, letter writing campaigns, press releases, magazine and newspaper articles everywhere would make the idea of abusive residential treatment programs more well known.
I also believe one good tactic is to try to create a stigma to attach to people who voluntarily enroll their children in programs. The bandwagon helped create the popularity of this industry, and the bandwagon can help derail it. The more information (fact-based solid facts) that gets out there, the more people will not be able to close their eyes and just pretend it isn't there. We should probably hit as many modes of communication as we can.... (Just my .02)
Che Gookin:
I'm betting the debate on semantics goes at least 3 pages.
1) Project for websites first.
2) Semantically loaded top heavy org later.
Can we start making anti-program websites now please?
psy:
--- Quote from: "Kathy M (FICAN)" ---I'm willing to give it a try. :nods:
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Cool cool! great to have you onboard.
psy:
--- Quote from: "Ursus" ---One of the reasons these hell-holes achieve such a profound cult following is that they create a "special" little world, with that oh-so-special knowledge, and this is all held together by that "special" erudite language that only those elite and hip enlightened souls who are "in the know" are familiar with. You want to rip that fantasy out on its ear and show exactly what that language means from a different perspective, namely from the perspective of those who have suffered through the double-speak. To do that effectively, you gotta be able to talk that lingo.
--- End quote ---
I think I agree with you there. Very good point. Perhaps we can have a dictionary of sorts (click on a word, get a definition or a link to the relevant section of the site).
What i'd like to do now is get a template nailed down as a starting point for all the websites to save time. That will make a 5 day job a 2 day job (if we all work together).
I'm thinking we can divide it into several sections:
* General intro section
* Section for prospective parents, starting off with a letter from a former parent
* Section for former students, pointing to support groups, information on lifton, etc... gently, though.
* Section for general info on the industry, ed-cons, NATSAP as relevant to the program
* Section documenting legal problems of the facility, allegations of abuse
* Section for testimonials of former students.
* Section on staff... where they worked... any dirt
* FAQ section
This is the general outline I followed for my Benchmark website, however I am looking for ways to improve the effectiveness of the websites so please comment or suggest changes as you feel them appropriate.
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