The use of the words..."Behavior Modification" and "Emotional Growth" industry are one in the same and will be used interchangeably
~pam
That's one of the most difficult and frustrating thing about this industry. As soon as something gets a bad rap, they change the damn name, which leave me thinking: every once in a while we're going to probably have to go back through the websites and do a couple "search & replace" actions to make the old terms reflect current marketing.
Either that or try and come up with terms that are more direct, therefore more all-encompassing, than the euphemisms the industry uses.
thought reform industry? Now that is calling a spade a spade. I like it. We can hyperlink it and explain the term on a separate page.
I like the general idea too. We can try and use less of their language on the webpages (but this may present issues for SEO).
Hate to throw a hairbrush into the crapper, but I (strongly) disagree with this. Once you whitewash all of this language into something "universally descriptive," you effectively disconnect from and dilute program lingo to the point where you no longer have any street cred with the already partially washed, or even once-dipped. You are then preaching only to the completely naive.
Chances are that many, if not most, of the readership will be those who have had
some exposure and are seeking more info. E.g., a parent who has been recommended a program by their kid's ill-guided or already-washed therapist, and they are trying to get a second or third opinion on the internet.
One of the reasons these hell-holes achieve such a profound cult following is that they create a "special" little world, with that oh-so-special knowledge, and this is all held together by that "special" erudite language that only those elite and hip enlightened souls who are "in the know" are familiar with. You want to rip that fantasy out on its ear and show exactly what that language means from a
different perspective, namely from the perspective of those who have suffered through the double-speak. To do that effectively, you gotta be able to talk that lingo.