If Google or the other search engines are playing hanky-panky with stuff that has Sue's name on it, intentionally misspell her name and post away.
People will find it. By word of mouth, people will start to think that's the correct spelling. Use Susan, Suzanne, Sue-anne. Schef, Sheff, Sheffe, Scheffe, all combinations. "Sue (from PURE) Scheff" is unlikely to trigger Google's "we took it off because it's a trademark" and is likely to come up somewhere in the search.
Computers are usually easier to confuse than they are to make confusion-proof.
Julie Cochrane
(former database programmer)
Disclaimer: Everybody's entitled to be discussed truthfully, especially people whose behavior can't stand the light of day. I do not--ever--recommend saying false things about bad people. It distracts attention from the true things.