http://www.psychiatrictimes.com/p960714.htmlDeception-Dependency-Dread
The manipulativeness of cults is similar to the debility-dependency-dread (DDD) syndrome explanation of how the Chinese communists were able to gain a high degree of control over American POWs during the Korean conflict (Farber and colleagues). Contemporary cults, which operate in an open society and do not have the power of the state at their disposal, cannot forcibly restrain prospects and run them through a debilitating regimen. Instead, they must fool them. They must persuade prospects that the group is beneficial in some way that appeals to the targeted individuals. As a result of this deception and the systematic use of highly manipulative techniques of influence (see Cialdini for an overview of social-psychological manipulation), recruits come to commit themselves to the group's prescribed ways of thinking, feeling and acting. By gradually isolating members from outside influences, establishing unrealistically high, guilt-inducing expectations, punishing any expressions of "negativity," and denigrating independent critical thinking, the group causes members to become extremely dependent on its compliance-oriented expressions of love and support. Once a state of dependency is firmly established, the group's control over members' thoughts, feelings and behavior is strengthened by the members' growing dread of losing the group's psychological support (physical threat also occurs in some groups), however much that support may aim at ensuring their compliance with leadership's often debilitating demands. Thus, the new DDD syndrome is one of deception, dependency and dread.