The story begins in 1976 when Sembler, who'd made his fortune in Florida real estate, founded STRAIGHT from the ashes of The Seed -- an earlier program suspended by the U.S. Senate for tactics reminiscent, said a senator, of Communist POW camps. But as the Reagan years rolled into view, and a climate of fear nurtured a Shock and Awe approach to teens, the Semblers found a new world of acceptance for an anything-goes treatment business, meting out punishment in privately run warehouses. Endorsers from Nancy Reagan to George H.W. Bush lent their names to the program, celebrating a role model weapon in the "war on drugs."
Nine years before the elder Bush took office, Sembler was a faithful political supporter, and raising millions beginning in '79 for the Bushes' clash with Reagan for the Republican nomination. In 1988, as Bush finally accepted the GOP's nomination for president, Sembler sat in the front row. With his man in the White House, STRAIGHT would become a vehicle for purchasing eminence as a Drug War thinker. By 1988, Sembler wasn't just running the Vice President's "Team 100" soft money campaign and enjoying steak dinners with him -- he was sojourning in George and Barbara Bush's living room, briefing the candidate on drug policy. As a token of his friendship, he gave Bush a new tennis racket, receiving this note in return: "Maybe we can play at Camp David someday."
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