'It has been known for a long time that persons who test high on authoritarianism relate best to the rigors of the 12-step program and are more likely to become devoted, long-term members. The sponsor system assures social stratification, self-debasement, and gratification of the need for control over others. Beyond this, members achieve status and credibility based on time since last drink, so that someone with five years of sobriety might feel diminished in the presence of someone a decade sober. The result is a core membership of "true believers" whose identities are at one with AA.
AA presents itself as necessary to life itself: "without AA we will perish." Any criticism of the Program or of AA is regarded as heresy that endangers the lives of AA'ers everywhere, and must be silenced by admonitions or mottos. Members dwell upon themselves endlessly, working steps on themselves, and attending [meetings] as part of methodical spiritual growth.
AA has a well-known reputation as "slogan therapy," but all cults use repeated phrases as an indoctrination technique. Like all cults, each and every slogan or motto of AA is an inversion of the truth or a platitude to cover an atrocity. The meeting structure itself forbids two-way communications, allowing for one to "share" whatever, with only marginal or no commentary from the group. Approval and disapproval are communicated slyly with acerbic comments from groupers, or nonverbal gestures and cues.
Pathologizing inquiry, criticism, and dissent. The Program is divinely inspired, and may not be criticized. Persons who object to cult doctrine are ostracized, reprimanded, regarded as sick, diseased, in denial, in relapse, constitutionally incapable of honesty, or simply doomed. Critics of AA are always angry, in denial, paranoid, sick people. Skeptics and others who test the coherency of AA doctrine are advised, "Take the cotton out of your ears and stick it in your mouth."
by Jack Trimpey
from The Journal of Rational Recovery
(I have no idea whether any of this is true of AA but it sure reminded me of the Seed)