It's obvious John "thewho" D. Reuben is Lon Woodbury's boy and has been doing his bidding here, if Lon himself wasn't logging in as theWho. Everybody noticed the weird "shifts" in theWho's style, maybe John and Lon shared duties logging in as theWho. Everyone from STICC probably took turns logging in as theWho, and it explains why theWho's posts continued even on the days surrounding his son's death.
Either way, the conglomerate known as "theWho" was a piece of shit, and John D. Reuben is in denial over the utter failure of his son's program. This is why he pushes programs so hard - he can't admit to his failure as a parent and the death surrounding his inept job of "fathering". Fornits is Reuben's "whipping boy" because it's a constant reminder of his failure, the truth he doesn't want to hear and doesn't want anyone else to hear. He has to believe programs work to keep his guilt from eating him alive.
Weak, pathetic, monstrous motherfucker, and he must be stopped.