Treatment Abuse, Behavior Modification, Thought Reform > Hyde Schools
Only @ Hyde
Anonymous:
Hyde Lifts Off with New Sister Site
8/25/2008
Hyde Schools, a non-profit organization known for its successful delivery of character development and parenting programming at its public and boarding schools and in workshops throughout the country, announced the launch of its sister website—onlyatHyde.org.
Parents interested in enrolling their children in a Hyde school and those already enrolled will gain a unique resource with the arrival of the site, a collection of sights, sounds, and stories unique to the 42-year-old educational organization renowned for the work it does with students and families in advancing the development of character. The site is designed to bring the diversity and visual and acoustic influence of the Hyde experience to a broader online audience. The creators and contributors hope the public will respond to and engage in content posted on the site with the goal of building an online Hyde community.
The website was conceptualized during discussions between Hyde Board of Governors member Nancy Lund and Hyde President Malcolm Gauld, who expressed interest in featuring the “unique” and “intriguing” qualities and experiences delivered only at Hyde. Over the past several months, Lund, teaming up with Leo Burnett Worldwide, Inc., a cutting edge global marketing firm, and a group of Hyde employees, an edgy crowd, captured what they believe is the essence of marketing concepts for the Hyde experience. The end result is the Only @ Hyde idea which, over time, will be incorporated into the organization’s marketing materials and tools.
Hyde President Malcolm Gauld notes of the new site launching, “It has been an exciting group effort with contributions offered by faculty, students, alumni, parents, and friends. The end result is a site that captures and expresses a unique spirit of community found Only @ Hyde.”
OnlyatHyde.org provides areas where visitors can read, watch, communicate, and listen to Hyde thoughts, experiences, and moments. From the homepage, visitors can browse through meaningful Hyde stories and one-liners, watch graduates deliver speeches and parents share their experiences and passions, and move to the music recorded by students in Nashville with the help of parent graduates Don Cook and Michael McDonald.
To celebrate the creation of OnlyatHyde.org, a launch party will be held on August 25, organized by Sam Tobis ’07 Woodstock and Jake Aaron ’07 Woodstock. At least 100 alumni and friends will gather at 48th Street, between 5th and 6th avenues in New York City at the plaza where NBC’s Today show airs. Hyde guests will don colorful t-shirts with the new site’s URL and stand in the plaza to offer support for Hyde in the hope that the camera will zoom in and capture the attention of would-be and seasoned Hyde fans. An informal, outdoor brunch is planned at Clinton Cove Park, following the Today gathering.
http://www.hyde.edu/podium/default.aspx ... zg3TSvk%3D
Ursus:
Uh. Gag me with a ladle. Hey, alumni and Hyde supporters: is this an appropriate use for all your donation dollars? "Only @ Hyde" is nothing more than one massive, multi-page, glossy marketing site, filled with useless hyperbole and inflated pats on the back for all who subscribe to the cult credo.
Then again, "Only @ Hyde" has about as much to do with "character education" as what Hyde actually practices... so that much is in tune with (Hyde) reality!!
Ursus:
--- Quote from: "Hyde School PR schmeil" ---The website was conceptualized during discussions between Hyde Board of Governors member Nancy Lund and Hyde President Malcolm Gauld, who expressed interest in featuring the "unique" and "intriguing" qualities and experiences delivered only at Hyde. Over the past several months, Lund, teaming up with Leo Burnett Worldwide, Inc., a cutting edge global marketing firm, and a group of Hyde employees, an edgy crowd, captured what they believe is the essence of marketing concepts for the Hyde experience.
--- End quote ---
My my... Poke beneath the surface and the sewage starts to trickle forth... The irony of Hyde School utilizing the resources and expertise of a professional cigarette pimp to market their so-called wholesome family-friendly character education product hits even me, cynical as I am, right in the craw.
Ms. Lund is obviously a big supporter of Hyde. She is currently on the Board of Governors, and the parent of Jeff Lund ('06 Woodstock). And she puts her money where her mouth is: according to the Annual Report of Giving 2005-2006, both she and husband Jeff Lund individually gave in the $10,000-$24,999 range that year alone ("Founders' Circle").
I wonder whether Ms. Lund's sum total included a matching contribution from her employer? That would be Philip Morris USA, of whom she is the Senior Vice President of Marketing. IF so, that would mean that Big Tobacco helps fund Hyde School, where--if you are a student and are caught smoking a cigarette--you will be put on 2-4 along with other less than palatable social adjustments that you will most certainly rue...
Hypocritical? Nah, by now it's to be expected... Only @ Hyde!!!
:ftard:
Remember how Marlboro was disparaged in the news not so many years ago re. their explicit market targeting of teen smokers? Enter "Sr. VP of Marketing Nancy Lund, ...the foremost person responsible for the marketing of Marlboro –- the #1 underage brand..." (source, and an excellent read on the substandard handling of conflicts of interest within the tobacco indutry). A prescient quote from Ms. Lund's brief bio notes that "Nancy has been the key steward of the Marlboro brand for more than two decades."
Here is her brief bio in full (in 2003, Philip Morris officially changed its name to Altria Group, Inc.):
-------------- • -------------- • --------------
Nancy B. Lund
Senior Vice President of Marketing
Altria Client Services Inc.
Nancy Lund serves as the Senior Vice President, Marketing, Altria Client Services Inc., a wholly-owned subsidiary of Altria Group, Inc. Her team currently provides marketing professional services to all of the Altria Group companies in the following areas:
* Brand Equity Building
* Marketing Compliance
* Market Information & Consumer Research
At Philip Morris USA Inc., Nancy served as Senior Vice President of Marketing since 1999 and has been engaged continuously with the Marlboro brand since 1986, when she became Brand Manager, Marlboro. Nancy has been the key steward of the Marlboro brand for more than two decades.
Throughout her career with Philip Morris USA, she has led the creation of new products, new brands, new promotions and new communications for the company.
Prior to joining Philip Morris USA in 1985, Nancy was an executive with Wells Rich Greene, an advertising agency in New York City.
Nancy currently serves on the boards of directors of Arts Council of Richmond and The Virginia Museum of Fine Arts Foundation. She is a member of Board of Governors of HYDE Schools and is an emeritus member of the Board of Trustees of Lafayette College.
Anonymous:
Nice find!
You'll find a lot to like in a marlboro: filter, flavor, pack or box.
And it is the same way with Hyde. Hyde's flavor does not quit like other secondary educations. That unique Hyde taste just stays with you for the rest of your life.
Tim,
--- Quote from: "Ursus" ---
--- Quote from: "Hyde School PR schmeil" ---The website was conceptualized during discussions between Hyde Board of Governors member Nancy Lund and Hyde President Malcolm Gauld, who expressed interest in featuring the "unique" and "intriguing" qualities and experiences delivered only at Hyde. Over the past several months, Lund, teaming up with Leo Burnett Worldwide, Inc., a cutting edge global marketing firm, and a group of Hyde employees, an edgy crowd, captured what they believe is the essence of marketing concepts for the Hyde experience.
--- End quote ---
My my... Poke beneath the surface and the sewage starts to trickle forth... The irony of Hyde School utilizing the resources and expertise of a professional cigarette pimp to market their so-called wholesome family-friendly character education product hits even me, cynical as I am, right in the craw.
Ms. Lund is obviously a big supporter of Hyde. She is currently on the Board of Governors, and the parent of Jeff Lund ('06 Woodstock). And she puts her money where her mouth is: according to the Annual Report of Giving 2005-2006, both she and husband Jeff Lund individually gave in the $10,000-$24,999 range that year alone ("Founders' Circle").
I wonder whether Ms. Lund's sum total included a matching contribution from her employer? That would be Phillip Morris USA, of whom she is the Senior Vice President of Marketing. IF so, that would mean that Big Tobacco helps fund Hyde School, where--if you are a student and are caught smoking a cigarette--you will be put on 2-4 along with other less than palatable social adjustments that you will most certainly rue...
Hypocritical? Nah, by now it's to be expected... Only @ Hyde!!!
:ftard:
Remember how Marlboro was disparaged in the news not so many years ago re. their explicit market targeting of teen smokers? Enter "Sr. VP of Marketing Nancy Lund, ...the foremost person responsible for the marketing of Marlboro –- the #1 underage brand..." (source, and an excellent read on the substandard handling of conflicts of interest within the tobacco indutry). A prescient quote from Ms. Lund's brief bio notes that "Nancy has been the key steward of the Marlboro brand for more than two decades."
Here is her brief bio in full (in 2003, Philip Morris officially changed its name to Altria Group, Inc.):
—•?|•?•0•?•|?•— —•?|•?•0•?•|?•— —•?|•?•0•?•|?•—
Nancy B. Lund
Senior Vice President of Marketing
Altria Client Services Inc.
Nancy Lund serves as the Senior Vice President, Marketing, Altria Client Services Inc., a wholly-owned subsidiary of Altria Group, Inc. Her team currently provides marketing professional services to all of the Altria Group companies in the following areas:
* Brand Equity Building
* Marketing Compliance
* Market Information & Consumer Research
At Philip Morris USA Inc., Nancy served as Senior Vice President of Marketing since 1999 and has been engaged continuously with the Marlboro brand since 1986, when she became Brand Manager, Marlboro. Nancy has been the key steward of the Marlboro brand for more than two decades.
Throughout her career with Philip Morris USA, she has led the creation of new products, new brands, new promotions and new communications for the company.
Prior to joining Philip Morris USA in 1985, Nancy was an executive with Wells Rich Greene, an advertising agency in New York City.
Nancy currently serves on the boards of directors of Arts Council of Richmond and The Virginia Museum of Fine Arts Foundation. She is a member of Board of Governors of HYDE Schools and is an emeritus member of the Board of Trustees of Lafayette College.
--- End quote ---
Ursus:
--- Quote from: "Father Tim SJ" ---...You'll find a lot to like in a marlboro: filter, flavor, pack or box.
And it is the same way with Hyde. Hyde's flavor does not quit like other secondary educations. That unique Hyde taste just stays with you for the rest of your life.
--- End quote ---
That analogy is most appropriate, haha! In ever so many ways...! :clown:
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