And unfortunately I see many young people who have no experience dealing with *ethical companies assuming this is just normal business practice.
(You mean unethical.)
No. My kids and their generation don't know what it's like to have dealings with ethical companies that make full disclosures and value their customers. These relatively new, unethical business practices are all they know and expect. I never felt so deceived and gouged when I did business with Southwestern Bell, the 'monopoly'.
Another example. Son and g'friend rented an apt recently. Was told the price was $760. Actually, $840 because the apt mgr neglected to disclose that the washer/dryer was extra. It was too late to change plans at that point so they paid the difference, but are planning to leave asap. How is this ultimately good for business long-term? Guess they assume there's an endless supply of suckers out there.