Dear Stormy Simon,
Thank you for your reply, although I think you might be joking, because it sounds like something from a George Orwell novel: I write to you about child abuse, and you write back about getting "7,000,000 impressions". Brat Camp is child abuse. Please tell ABC that you are disgusted that your company is connected in any way with child abuse, and that they must pull Overstock ads from Brat Camp air time.
If Overstock is willing to participate in child abuse, I am willing to paste flyers all over the campus of the university I attend calling a boycott on your company.
This is a serious matter requiring serious attention.
Sincerely,
[name deleted]
Dear [name deleted],
>
> Thank you for taking the time to write us and express your concerns.
> Respectfully, I feel I should explain the way television ads are
> purchased from networks. Ad time can be purchased based on the number
> of impressions. Say we buy 10,000,000 impressions during primetime.
> (Although some would buy specific programming, it is more economical
> to buy based on impressions.) We then allow ABC (in this case) to run
> our ad during primetime until we achieve the 10,000,000 impressions.
>
> I sincerely hope that you won't boycott Overstock because you didn't
> like the program Brat Camp. We weren't endorsing the show, just
> merely getting the 7,000,000 impressions from the adults that watched
> it.
>
> Again, thank you for taking the time to write.
>
> Stormy Simon
> Sr. VP of Brand Management
>
stormy@overstock.com >
>
> To whom it may concern:
>
> Overstock is advertising on ABC during the cruel show "Brat Camp".
> Teenagers'
> personal lives are put on national television, and they are subjected
> to
> inhumane treatment including inadequate nutrition, verbal abuse, and
> damaging
> coercive psychological techniques designed to break their minds and
> spirits.
> Abusing children is unacceptable -- abusing them on national
> television for
> entertainment is very sick indeed. Please reconsider your commercial
> involvement in this show. Until such time as you inform me that your
> advertisements and money have been pulled from "Brat Camp", I will be
> emailing
> everyone I know and asking them to boycott your company and to spread
> the word
> about the boycott.
>
> Sincerely,
> [name deleted]
>
>
